What's the buzz? You can find out here in The Measurement Standard's Top Ten Lists: the most talked about topics in the world. Each week we use Nexis® to search the popular print media to find out who and what gets covered most around the world. (We include all US publications and the worldwide publications included in the Nexis database.)

Is more really better? Here are the results for the past week, you decide:

Hollywood:

1. Halle Berry-847

2. Russell Crowe-587

3. Ron Howard-524

4. Jennifer Connelly-397

5. Jim Broadbent-313

6. Britney Spears-309

7. Robert Downey Jr.-228

8. Denzel Washington-227

9. David Letterman-209

10. Whoopi Goldberg-169

Politics:

1. Ariel Sharon-540

2. Osama bin Laden-481

3. Dick Cheney-476

4. Pres. George W. Bush-419

5. Pres. Alejandro Toledo-355

6. Harvey L. Pitt-253

7. Saddam Hussein- 213

8. Yasar Arafat-192

9. Gen. Kinney- 181

10. Donald Rumsfeld-115

Countries:

1. Afghanistan-458

2. South Korea-291

3. North Korea-270

4. Iraq-236

5. Peru-209

6. China-201

7. U.S-142

8. Argentina-133

9. Pakistan-124

10. Palestine-123

Products:

1. NCAA March Madness-561

2. Beautiful Mind-537

3. Compaq/ HP merger-440

4. The Oscars-438

5. Cell phones-406

6. Moulin Rouge-397

7. E.T.- 301

8. Training Day-262

9. Towers of Light-199

10. Reese's Pieces-150

Rankings are based on the number of name mentions in a Lexis/Nexis® search of popular print media for the week ending 3/26/02.