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Can This Reputation
Be Saved?
Dell,
Apple, Sony, Starbucks, RadioShack and Email
One thing that recent crises at Dell, Apple, Sony, Starbucks and RadioShack all
have in common is email. Each of these companies has made blunders
that were compounded by the efficiency and facelessness of email. Reputation-wise,
those companies will probably recover, but the reputation of email can't be saved.
Of course, it's taken a lot more than this week's news to do it in, including
an insatiable demand for manhood enhancement, penny stock tips and watches that
look just like the real thing... (Read
the rest here, no subscription required.)
Measurement
Summit Preview
Whether
you're currently doing PR measurement or just planning to, you
should be at The Measurement Summit. This year it is to be held in
Portsmouth, New Hampshire, September 27-29. As usual the Summit has
attracted an
amazing array of talent. On
Wednesday, Don Stacks, Brad Rawlins and Katie Paine are reprising Measurement
101 to give you the basics... Read
the Summit Preview article here.
Free Seminar of the Month:
 Educate
Yourself
Boost
your measurement knowledge and find solutions to your research problems
with our
list of online resources, books
and conferences... (Read
the rest here, no subscription required.)
With A Bullet:
Last Month's Top Five Most Popular Articles:
(If these articles were subscriber-only in last month's issue, you will
still need a subscription to read them.)
#1: Move Up To Competitive Benchmarking
#2: Bad
Measurement Ahead
#3:
PR Agencies and Measurement: They're Starting to See the Light.
#4:
Can
The Cruise Industry's Reputation Be Saved?
#5:
Walk Before You Run
Keep Up With the Measurement Blogs:
Recent posts:
- Lots
of new research at newcommreview.com
Measurement
blogs:
- Intelligent
Measurement
- IABC Measurement Commons
- Katie
Paine
Go to technorati.com and
search 33 million sites for mentions of "PR measurement"
during the past 20 days. Hey, we've done it for you already,
just click here!
Blog references:
- A
PR measurement wiki:
lots of good resources
Our Back Issues are now organized by subject
matter, take a look at this list:
You
will need a subscription to read most
of them.
You know you need to measure your results,
but chances are there's never been enough money in your budget for evaluation. Until
now.
KDPaine & Partners' new Do-It-Yourself Dashboard system combines a Web-based
application with professional consulting to enable PR professionals to customize
their own PR dashboards. Look
here for more information.
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The articles
below require a subscription.
Subscriptions
are at no charge for a limited time!
AGENCY
REPUTATION INTERACTIVE DASHBOARD!
 Top
Ten Agencies'
Blog Reputations Revealed
Lobbying and astroturf are biggest
negatives.
The
blogosphere is a good place to spot potential reputation trouble.
KDPaine & Partners has been analyzing the blog reputations of
the top ten PR firms since the beginning of June. All postings--both
in the blog body and comments--that mention one or more of these
firms are rated as positive, negative or balanced. This article
links to an interactive dashboard, where readers
can view charts and data and read the postings themselves... (You
must be a subscriber to read further: Subscriptions
are at no charge for a limited time!)
MEASUREMENT
VENDOR REVIEW
 The
Compleat Guide to
Media Content Providers
How to choose the right vendor
for your dashboard data.
Are
you confused and frustrated over how to select the right content
provider for your media measurement program? Now you can relax.
Here's an easy two-step program for making a decision, including
a candid review of the pros, cons and costs of a dozen vendors... (You
must be a subscriber to read further: Subscriptions
are at no charge for a limited time!)
MEASUREMENT
BY THE BOOK
 Warning!
This Book Could Change Your Life
"True
to Yourself: Leading a Values-Based Business" by Mark Albion
Mark
Albion is the kind of guy who changes people's lives. A few years
ago his book, "Making a Life, Making a Living," prompted
hundreds of people to rethink their lives and change careers. He
has now come out with a new book called "True to Yourself:
Leading a Values-Based Business." The premise is that if you
are true to your own values and act accordingly, you can add value
to your company. This philosophy is not new. It's what drove the
early success of The Body Shop, Stonyfield Farm Yogurt,
Ben & Jerry's Ice Cream, Tom's of Maine, Hannah Andersson and
dozens of other well-known brands...(You
must be a subscriber to read further: Subscriptions
are at no charge for a limited time!)
JENNY SCHADE'S MAKING IT COUNT
 Back-to-School
for Consultants
Nine techniques you can use
to
continually develop your expertise.
Constant
self-development is an absolute requirement
for any consultant. Think about it: Much of what we learn
in undergraduate or graduate schools becomes outdated in five years,
so it's up to us to expand our knowledge and understanding. I
learn something new every day and I'd like to share some of
my sources with you... (You
must be a subscriber to read further:
Subscriptions
are at no charge for a limited time!)
THE MEASUREMENT MAVEN AND MENACE
The
Maven of the Month:
 Andrew
Laing, CEO of Cormex
Given
the number of very capable measurement wonks north of our American
border, choosing Andrew Laing as our Measurement Maven of the Month
is truly saying something. With no disrespect to any of our other
friends in Canada, Andrew's combination of intellectual curiosity
and practical implementation earn him this month's kudos... (You
must be a subscriber to read further: Subscriptions
are at no charge for a limited time!)
The
Menace of the Month:
 Global
Insight and Wal-Mart
These
are the sorts of folks that give research (and, worst still, PR research)
a really, really bad name. A recent study, paid for by Wal-Mart and based
on data provided by Wal-Mart, conclusively demonstrates that (drum roll
please): Wal-Mart is good for the US economy! The retailer has incorporated
this bogus research into ads currently airing in selected markets around
the country... (You
must be a subscriber to read further: Subscriptions
are at no charge for a limited time!)
THE MEASUREMENT INDUSTRY
Benchmarks
The Institute for Public
Relations Announces the Jack Felton Golden Ruler Award and Plans to Celebrate
50th Anniversary; Second
Quarter 2006 Delahaye Index Released; PR News Announces Finalists in Platinum PR Awards... (You
must be a subscriber to read further: Subscriptions
are at no charge for a limited time!)
CARTOONS DRAWN ON THE BACK OF BUSINESS CARDS
by hugh macleod
 gapingvoid.com
The Measurement
Standard publishes articles on public relations measurement, public relations
research, public relations effectiveness and related topics.
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Articles
in this column do not require a subscription.
The Paine of Measurement
 Make
Some Mistakes and Learn Something
In
the measurement business, summer is certainly a slower time. Few of our clients
look at their reports in great detail, and the usual urgent request for a proposal "yesterday" becomes, "Sometime
next week is good." But all of that changes with Labor Day. Bosses come
back from vacation and demand metrics and dashboards. Budgets need to get finalized,
numbers need to get firmed up. It's like going back to school all over again... (Read
the rest here, no subscription required.)
Katie
Paine Speaks:
-- 9/20-22, Chicago: Ragan's
10th Annual Strategic Public Relations Conference:
"Measurement On a Budget"
-- 9/26, Durham, NH: DIY
Dashboard Users Group
-- 9/27-29, Portsmouth, NH: The
Measurement Summit
-- 10/8-10,
Washington, D.C.: IABC
Heritage Conference
--
10/16-18, Washington, D.C.: Emetrics
Summit
KDPaine&Partners
News
Branch
Office Opens in Berlin, NH Decades
ago, New Hampshire's North Country was the site of thriving
paper mills. But those are now closed and unemployment
has skyrocketed.
Today, various government incentives make it a true opportunity
zone, with great buildings waiting to be renovated
and a highly educated and motivated workforce. So ths month,
KDPaine & Partners
opened a satellite office in Berlin, NH... (You
must be a subscriber to read further: Subscriptions
are at no charge for a limited time!)
Measurement Tip
of the Month
Learn By Doing
The fastest way to learn something is to dive in and start to do it yourself.
So, if you are not measuring yet, start with baby steps. Do something--anything--to
get your hands on some data, improve your program and learn from the
process. If you already have a program in place, then stretch
a
bit
and push
your
efforts further.
Your
Free Reprint
of the Month
 Katie
Paine's All-Time Biggest Measurement Mistakes
We've all heard it before: The
best way to learn is from your mistakes. Here's how Katie Paine's been doing
it (including the infamous Naked Man Screen saver): Part
One and Part
Two. (No
subscription required.)
Measurement Quote of the Month
 "One
of the great mistakes is to judge policies and programs by their intentions
rather than their results."
-Milton Friedman, economist, Nobel
laureate (1912- ) |
