Oct
23
MEASUREMENT CONFERENCES
 The
2008 IPR Summit On Measurement
Blog
interviews and reports from measurement's premier
conference:
Sept
27
LETTER FROM WARSAW,
PART 1
 The
State of PR, Measurement, and Social Media in Poland
Katie
Delahaye Paine's observations
at the 4th
Warsaw Congress on Public Relations.
I've just
returned from a week in Poland, most of which was at the 4th
Congress on Public Relations in Warsaw, and most of which was also spent
listening to the trials and tribulations of my counterparts across the pond.
You'd think I'd have some earth-shattering conclusions about the differences
between "us" and "them." "Us" being those wild
and crazy Yanks who are all over Twitter, Second Life, Utterli, etc. "Them" being
those conservative Old Europe types that are supposed to be way behind us...
Sept
27
LETTER
FROM WARSAW,
PART 2
 Colin
Farrington's Eight Trends in
European Public Relations
Colin
Farrington, Director General of the Chartered Institute of Public Relations,
kicked off the 4th Warsaw Congress on Public Relations by reviewing a few
current trends in European PR. Most of these sound very familiar to those
of us in the States...
Sept
27
LETTER
FROM WARSAW,
PART 3
 Philip
Dewhurst and GazProm
The New European PR Environment
At
the 4th Warsaw Congress on Public Relations, Philip Dewhurst,
VP of Communications for GazProm's Marketing and Trading Group,
provided the corporate perspective on the new European PR environment.
Three years ago, when the
kerfuffle erupted between Gazprom and the Ukraine over gas
supplies, Gazprom was shocked to discover how quickly the world
media turned on it. As a result, Gazprom today has new leadership
and a new direction that places a far greater emphasis on conversations
and communications...
Sept
24
THE
MEASUREMENT MAVEN AND MENACE OF THE MONTH AWARDS
The
Mavens of the Month:
 The
Brits
Doing a jolly good job of measurement.
While
I don't agree with everything that researchers in the UK subscribe
to, I have to admit that I am more and more impressed by the thought
that goes into measurement in the UK. From Metrica's
Consumer Pulse study (see here,
too) and Measurement
Matters blog, to the rigorous methodology that they use to determine
public opinion, you can't help but be impressed by these guys...
The Menaces
of the Month:
 The
Media Outlets and Polling Outfits That Knowingly Produce Faulty Polls
Relying on lawed
polls conducted by biased media is not the way to run a democracy.
If one accepts
the premise that polling is a necessary requirement of democracy, then
it is imperative that polls accurately reflect the opinion of the people.
In England this is such a fundamental foundation of democracy that all
polling is done door-to-door. Sadly, in America we have sacrificed accuracy
for the speed of phone and Internet polls. We increasingly find the results
seriously flawed, as David Moore has shown so well in The Opinion
Makers. (Read our
review of this excellent and recommended book here.)...
Sept
24
CAN
THIS REPUTATION BE SAVED?
 Alaska
Alaska is
such a beautiful place and full of so much amazing goodness. But now,
the vast majority of the world only knows it as
the home of the US Republican Vice Presidential candidate.
Anyone who didn't know Alaska before now thinks that it all
looks like
Wasilla,
that most people there shoot wolves from
airplanes, that everyone is anti-choice, and that they only care about
oil and hockey...
Sept
24
WEBSITE
MEASUREMENT
 Measuring
the Transparency of Environmental Sustainability Reporting
The
websites of Fortune 50 companies are evaluated to determine the depth
and detail of sustainability information.
This
paper by Brad Rawlins, Katie Paine, and Peter Kowalski was posted
on the TMS Blog earlier this month and has attracted a lot of
interest. So we're posting it here, too.
Sept
20
MEASUREMENT
BOOK REVIEW
 Don't
Believe the Hype
David
Moore's The Opinion Makers will make you think twice
before you believe the latest polls.
The Opinion
Makers is one of those books that changes your entire view of
the world. Seriously. Once you read it, you'll define your life in
BTOM (Before The Opinion Makers) and ATOM (After The Opinion
Makers):
- BTOM, you
probably are worried or thrilled to see McCain's numbers go up while
Obama's are going down. ATOM, you won't know what to think.
- BTOM,
you probably believe what the newscasters are saying about the general
public's perceptions of Sara Palin. ATOM, you'll realize you haven't
a clue what people think.
- BTOM,
you probably believe that most people want offshore drilling in the
US. ATOM you'll believe it's all campaign hype.
David
Moore -- author, pollster and former Gallup insider -- lays out an incredibly
compelling case as to why you shouldn't believe any of the polls you
read about in the media...
Sept
1
MEASUREMENT
STRATEGY
 Taking
Measurement to the Next Step
Examine
the events, actions, strategies and tactics that drive coverage and conversations.
It's
not enough to just look at a trend chart and say, "There's a big
spike in June." You need to look at the variables that caused that
big spike, or that big slump. The variable
might be the activities that a PR department or agency has undertaken,
or it might be the actions or strategies of the competition, or it might
be external news events that take over the news hole or the conversation.
The point is that for true measurement to occur, you need to be taking
these things into account..
Sept
1
CAN
THIS REPUTATION BE SAVED?
 Not
Your Normal PR Nightmare
United
pilots request the resignation or removal of CEO Glenn Tilton, and United
sticks its head in the sand.
This
isn't your normal airline PR nightmare: Not
just customers, but pilots are listing all the boneheaded things you've
done on a website with the CEO's name on it. That's
exactly what the pilots of United Airlines did last week when they launched www.glenntilton.com to
point out to the world their grievances with United CEO Glenn Tilton: "This website
bears the name GlennTilton.com as a daily reminder to everyone invested
in a positive future for United Airlines exactly where the source of
our problems lies."
Aug
30
NEW
MEASUREMENT TOOLS
 KDPaine & Partners
Debuts MarketFramer
A new social media-based tool to help
marketers better frame messages for their markets
Says
Katie Delahaye Paine: "At KDPaine & Partners, we know that conversations
are driving choices in the marketplace. Because they're based on what people
have
experienced,
we
believe that those conversations are every bit as accurate a predictor as
traditional survey research. Why not analyze and aggregate those
conversations to answer the questions clients are asking?"
Aug
29
MEASUREMENT
SUMMIT PREVIEW
 The
6th Annual
IPR Summit on Measurement
October 15-17, 2008, Portsmouth, NH
Politics
has its party conventions. Sports has the Olympics. In the world
of communications measurement, the major event is the Institute
for Public Relation's Summit on Measurement, held each year at
the Sheraton in Portsmouth, NH. The Summit brings together leading
measurement minds and practitioners for a wide-ranging discussion
of the practicalities of the present and the possibilities of the
future. See
this page on the IPR site for details and registration. And
if you are in town for the Summit, there are lots of fun and exciting
non-measurement things to do:
Aug
21
JENNY
SCHADE'S MAKING IT COUNT
 Gourmet
Ice Cream Goes from Frozen to Hot in Four Steps
A Positioning
Research Case Study
This article
will explain how to develop an effective positioning for your products
or services, using a case study for a frozen dessert product as
an example. A positioning is your product's or service's identity
in the mind of your customer. It differentiates your product from
competitors and provides a clear reason why the customer should
purchase. Conducting effective research to understand your customer's
viewpoint is critical for developing a strong product positioning.
After all, your product positioning isn't based on who you think
you are. Your product positioning is based on who your customer thinks
you are...
Aug
13
THE PAINE OF MEASUREMENT
 The
Jetsons vs.
The Flintstones 
Some
companies embrace the future, while others are stuck in the past.
My
recent summer reading (see the
article this month, "Five Books Reviewed") has got me
thinking about certain characteristics of companies, and the future
prospects of those companies...
Aug
5
THE MEASUREMENT MAVEN AND MENACE
OF THE MONTH AWARDS
The
Maven of the Month:
All
the
Measurement Wonks out there in Blogging Land...
...that
Featuring
(so far): Leo Bottary, Alan Chumley, Don Bartholomew, Avinash Kaushik,
Metrica, and Jeremiah Owyang.
The Menace
of the Month:
David
Carriere
Author
of 7 Steps to Publicize Just About Anything
David
Carriere, author of 7 Steps to Publicize Just About Anything, says
that nothing in PR is measureable: "Neither the immediate impact
of a publicity campaign or the long-term consequences of its success
are actually quantifiable."
Aug
5
YOUR
MEASUREMENT READING LIST
 Summer
Reading: Five
Books Reviewed
 Personality
Not Included by Rohit Bhargava
"...a very fun read, and one that every CEO can learn
from and enjoy."
Manage
the Media (Don't Let the Media Manage You) by William
Holstein
"...short and easily digestible, but full of
great stories and good advice."
Stirring
It Up, How to Make Money and Save the World by Gary
Hirshberg
"...the whole book is a really delightful tale of small
over big, good over evil, and authenticity over traditional marketing."
Stop
the Presses, The Crisis and Litigation PR Desk Reference by
Richard Levick and Larry Smith
"...it belongs in your reference library."
7
Steps to Publicize Just about Anything by David Carrieres
"...I hate this book."
The Measurement
Standard publishes articles on public relations measurement, public relations
research, public relations effectiveness and related topics.
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This
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guru Katie Delahaye Paine provides every public relations professional
with step-by-step research procedures for measuring programs, improving
results,
and managing
relationships. Listen
to
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information here.
Great
Minds on Measurement
 "There
are 10^11 stars in the galaxy. That used to be a huge number. But it's
only a hundred billion. It's less than the national deficit! We used
to call them astronomical numbers. Now we should call them economical
numbers."
--Richard Feynman, physicist, Nobel laureate (1918-1988) (Thanks
to A.Word.A.Day for the quote)
From
Our Blog Edition:
Sept
7: Research
Bias: Another example of why you must consider the source of research
Sept
5: Measuring the Transparency
of Environmental Sustainability Reporting
Sept
5: The NYTimes Measures
the Words They Used at the Conventions
Sept
2: Bulldog
Reporter announces the release of audio CD recordings from Media Relations
Summit 2008
Aug
31: KDPaine & Partners
Debuts MarketFramer
Aug
29: Measuring
Reach on Radio
 KDPaine's
Speaking Schedule
(see
this
page for details and the most up-to-date list):
9/15: Chared Institute of Public Relations Congress,
Warsaw, Poland
10/2-3: PR
Agency Management Summit,
NYC
10/14: KDPaine & Partners'
3rd Annual DIY User Group Summit,
Durham, NH
10/22: MarketingProfs Digital Marketing Mixer, Scottsdale, AZ
10/26: PRSA International Conference 2008, Detriot, MI
11/03: Marketing Magazine, Toronto, Ontario
Search
the Blogs:
It's
easy to use Technorati to search for recent blog posts on
topics that interest you. We've done it with the links below
(but you can enter any search string you like when you are
there):
-- PR
Measurement
-- Public
Relations Measurement
-- Social
Media Measurement
Our
Back Issues are now
organized by subject matter, take a look at this list:
You
will need a subscription to read most
of them.
You know you need to measure your results,
but chances are there's never been enough money in your budget for evaluation. Until
now.
KDPaine & Partners' new Do-It-Yourself Dashboard system combines a Web-based
application with professional consulting to enable PR professionals to customize
their own PR dashboards. Look
here for more information.
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