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Measurement Conference

Measurement Summit Preview
Must-see highlights of the conference and of Portsmouth, NH.

by Katie Delahaye Paine

• Find the complete Summit agenda and registration here.
• Read Bill Paarlberg's list of the best non-Summit things to do in Portsmouth, NH.

For the fifth fall in a row, the crème de la crème of the research, measurement and corporate communications community will be in Portsmouth NH, for the IPR's annual Measurement Summit.

We started this event as The Summit on the Future of Measurement five years ago (back when we were Delahaye Medialink, which is now Cision) with the idea of bringing all the measurement mavens together to find out what the future looked like. We turned it over to the IPR in 2004 and it just keeps getting better and better every year.

Below are some highlights of the conference, you can find the complete agenda here. And if you'd like to start planning your extra-curricular activities, see Bill Paarlberg's list of the best non-Summit things to do while you are in town.

Wednesday: Pre-Conference Workshops

This year, the introductory Measurement 101 workshop is expanding to include advanced Measurement 201 and 301 classes, taught by David Geddes of Fleishman Hillard, Angela Jeffrey of VMS, Brad Rawlins, Don Stacks, Don Wright and myself, yours truly.

Thursday: Official Opening Day

Proceedings kick off on Thursday morning with a panel of experts breaking down corporate silos and talking about an integrated approach to communications measurement. Once again the Australian measurement god, Jim Macnamara will be on hand to provide a global perspective.

At Thursday lunch is the annual Jack Felton Golden Ruler of Measurement Award ceremony.

We'll then get treated to a case study, featuring Andrew Bernstein of Cymfony, on how Microsoft uses media measurement to track its reputation.

Thursday afternoon I moderate a very exciting panel on social media measurement. We will -- for once and for all -- answer the question, "Do we need to measure social media, and if so how do we do it?" Shel Israel will be standing up for the "Who needs measurement anyway?" perspective, while Todd Parsons, co-founder of BuzzLogic, takes the "Of course it's all measurable" approach. Measurement advocate Kami Huyse, will join the fray arguing that it's not about the size of your measurement program but what you do with it that matters.

Also Thursday afternoon Jonathan Low and Pamela Cohen of CCW discuss their predictive model approach to reputation measurement.

Friday

Friday morning will be a look at measurement from the military perspective with Don Stacks moderating a panel that features Mike Daily of the U.S. Marines, and representatives from the Army and the Air Force.

Finally, Lee Aase and Angie Jeffrey wrap up the program with a discussion of measurement in the non-profit sector.

And lest you think that measurement mavens are all work and no play, there's the Portsmouth Harbor Cruise on Wednesday night and the lobster clambake at my house on Thursday. If you haven't made your reservations yet, call or email Michelle Hinson today.

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