Can This
Reputation Be Saved?
Nokia
by Katie
Delahaye Paine
A few
weeks ago, I
blogged about damage to Nokia's reputation as a result of the Iranian
dictatorship's ability to track and arrest protestors via
their Nokia cell phones. The gist of it was that, although
Nokia is doing everything right in handling this crisis, thousands
of
people
following #iranelection on Twitter and retweeting the original
WSJ story are still sure to affect their reputation:
...I'm
wondering if, in this era of instant communications and continuous
news reporting, classic crisis communications no longer works.
Do you have to do something above and beyond the norm, something
proactive,
not reactive?
Since
that blog post, things have gotten worse for Nokia. If Iranian
papers are to be believed, the
decline in the brand's
reputation is having a direct impact on Nokia's sales. And
now that a
prominent journalist has implicated Nokia in his arrest, the
biggest name in cell phones is permanently tied to the "axis
of evil." The boycott campaign has
co-opted the "connecting
people" tag line and substituted "jailing people."
Until
Twitter, all this would have been a minor local incident confined
to a
relatively isolated country. Now there
are daily tweets on
the topic of the Iran Election that are followed
by thousands (#iranelection).
Journalists and news junkies around the world are following each
day's protests
and tweets with an addiction formerly reserved for
Barack Obama or Michael Jackson.
So
whether Nokia is to blame or not, Nokia's
reputation continues to suffer. Not just in Iran, but around the
world among all those who want to do something to support
the people of Iran. So they read
the tweets and retweet the call for a boycott.
Despite
the company's
denials the rumors persist. Who says there isn't value
to transparency and a good reputation? 
|
 |
 Search
The Measurement Standard here
 Visit
the current issue's contents page
Visit
the contents page of the issue that
this article appeared in
Visit The Measurement Standard Blog Edition
Recent
new
articles:
SURVEY
MEASUREMENT
How
to Measure Transparency
and Open Government
Without
transparency you can't have trust. And without trust, you can't govern.
CAN
THIS REPUTATION BE SAVED?
Nokia
THE
PAINE OF MEASUREMENT
What's
Important about Social Media
is What Happens Because of It
It's time to take the "media" out of social media.
CHRIS
NEAR'S MEASUREMENT TOOLBOX
Five
Twitter Search Engines Reviewed
BingTweets, Scoopler, CrowdEye, TweetFeel,
and Topsy
DAPHNE
GRAY-GRANT'S RAPID WRITING
Write
Faster, Write Better
Five reasons why you should write like
a speed demon.
CAN
THIS REPUTATION BE SAVED?
United
Airlines Faces the Music
MEASURING
PUBLIC RELATIONS MEASUREMENT
Benchpoint
Survey Says People Like Measurement,
Are Doing It More
That's the good news.
The bad news: They don't
know what measurement is.
MEASURING
EVENTS AND SPONSORSHIPS
How
to Evaluate Events and Sponsorships
Practical guides and online
resources
SOCIAL
MEDIA MEASUREMENT: TWITTER
Tweeting
About Twitter
What does Twitter offer
that you don't already get through email or Facebook?
JENNY
SCHADE'S MAKING
IT COUNT
How
To Go From Bad to Booming
The six secrets to growing your
business during a recession.
JIM
MACNAMARA'S MEASURING
UP
Social
Media Is Just Part of The Media
Savvy
communicators integrate social media into their strategy
and measurement mix.
DAPHNE
GRAY-GRANT'S RAPID WRITING
What
Is the View From Your Helicopter?
Before
you change altitude, give your readers some warning.
SOCIAL
MEDIA MEASUREMENT: TWITTER
5
Twitter Sentiment Analyzers Reviewed
Twitter
Search,
Social Mention, Twendz, Twitter Sentiment, and Twitrratr
SOCIAL
MEDIA MEASUREMENT
7
Steps to Measurable Social Media Success
How to get started in social
media --
and how to know if it's working for you.
MEASURING THE
MEASUREMENT STANDARD
The
Very Best of The Measurement Standard
The top 10 most popular articles.
Here
is the book that gets people hired!
"I had
2 share: Had an interview & I started talking about measurement & I
got very excited talking about it & your book. I was hired
on t/spot!"
--Alma / AmericanLatina
 Measuring
Public Relationships
The Indispensable How-To
Guide, Just $29.95
Click
here to buy it now.
This
228-page paperback is the must-have practical guide to hands-on
PR measurement. Emphasizing the role and evaluation of relationships,
measurement guru Katie Delahaye Paine provides every public relations
professional with step-by-step research procedures for measuring programs,
improving results, and managing relationships. To place your order,
call Sheila at the KDPaine & Partners office: 603.319.1047. More
information here. Click
here to buy it now.
|
|
