June 23
DAPHNE GRAY-GRANT'S RAPID WRITING
What Height Is Your Helicopter?
Before you change altitude, give your readers some warning.
Are you hovering low, focusing on details like individual trees and houses, or are you hovering high, looking at the patterns in the landscape? When I have a hard time understanding a piece of writing, I often discover the author is dipsy-doodling in "height." He or she is going from big ideas to small without giving me enough warning... Get your altitude adjustment here.

June 3
SOCIAL MEDIA MEASUREMENT: TWITTER
5 Twitter Sentiment Analyzers Reviewed
Twitter Search, Social Mention, Twendz, Twitter Sentiment, and Twitrratr
by Chris Near-- There is big, big, big demand for the ability to measure sentiment in social media. Sentiment -- also called "tone," and typically rated as positive, negative or neutral -- is shorthand for what the world thinks about something. And everyone, from junior high kids ("Do they like me or not?") to billion-dollar corporations ("Do they like our latest product?"), wants to know what the world thinks of them... Twitter Sentiment Analysers: click here.

June 2
SOCIAL MEDIA MEASUREMENT

7 Steps to Measurable Social Media Success
How to get started in social media --
and how to know if it's working for you.
This article is a summary of one of Katie Delahaye Paine's most popular presentations. It includes a PowerPoint slideshow. Click for 7 Steps.

May 28
MEASURING THE MEASUREMENT STANDARD
The Very Best of The Measurement Standard
The top 10 most popular articles.
Here is your chance to catch up on the most popular writing about public relations measurement, but without having to wade through months of publications. Below are links to the top five most widely read articles for both The Measurement Standard web newsletter, and The Measurement Standard Blog Edition. Get the Top Ten, click here.

May 27
DAPHNE GRAY-GRANT'S RAPID WRITING
William Shakespeare's 5 Best PR Writing Tips
"Words without thoughts never to heaven go."
Almost 400 years after the death of William Shakespeare, theatres still regularly perform his plays, children study his work in school, and we are still moved by the complexity of his stories and the beauty of his language. But what's less well known is that Shakespeare also provided superb advice for public relations writers. Here are five of his best tips... Writing tips from the Bard, click here.

May 14
SOCIAL MEDIA MEASUREMENT: TWITTER
Which Twitter Profile Analysis Tool Rules the Nest?
5 online Twitter analysis services compared: Twinfluence, TwitterAnalyzer, Twitter Grader, Twitterholic, and TwitterScore.
by Chris Near -- So you want to measure Twitter... The good news is that you have several online Twitter analysis/ranking services to choose from. The bad news is that you will probably find that none of them offer all the metrics that you really need or want. If we had a way to combine them all, then we might have something really useful. But until then, we'll have to weigh the pros and cons of each and make the best decision. Here's my report on five of the Twitter analyzers... Click here for more on Twitter services.

May 3
TRUST MEASUREMENT
How to Measure Trust and Mistrust
Chapter 6 of Measuring Public Relationships:
The Data-Driven Communicator's Guide to Success
Trust has been a widely studied concept both by itself and, most importantly, as a component of the quality of relationships. Research by Jim Grunig and Linda Hon has shown that trust is one of six independently measurable components of relationships... More trust measurement.

April 29
A LITTLE SALES MUSIC, PLEASE...
KDPaine & Partners Will Solve Your Measurement Problems
We've designed hundreds of measurement programs. And we'll design one for you, too.
KDPaine & Partners doesn't just do public relations research -- we design public relations research. Research that will measure and evaluate any sort of program. Social media, ROI, reputation -- you name it, and we've probably designed research to measure it... Your measurement problems solved by KDPaine & Partners.

April 28
THE PAINE OF MEASUREMENT
The Trust Issue
If you give trust, you get trustworthy behavior in return. If your behavior is trustworthy, people will reward you with their trust. It's a closed loop, and, in my experience, only occasionally violated... More trust.

April 28
SOCIAL MEDIA BRAINSTORM
15 Ideas for Low-Cost Social Media
Start conversations without breaking the bank.
by Erica Steller -- The Problem: MADD wants to make greater use of social media, but faces some very tight budgets. The Solution: Ideas that allow MADD to get started in social media at minimal cost. Here they are... Click here for low-cost social media ideas.

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The Measurement Standard publishes articles on public relations measurement, public relations research, public relations effectiveness and related topics.

Search six years and 700 archived pages of The Measurement Standard here.

"I had 2 share: Had an interview & I started talking about measurement & I got very excited talking about it & your book. I was hired on t/spot!"
--Alma / AmericanLatina

Measuring Public Relationships
The Indispensable How-To Guide, Just $29.95
Click here to buy it now.
This 228-page paperback is the must-have practical guide to hands-on PR measurement. Emphasizing the role and evaluation of relationships, measurement guru Katie Delahaye Paine provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships. To place your order, call Sheila at the KDPaine & Partners office: 603.319.1047. More information here. Click here to buy it now.

Great Minds on Measurement
"If anything can be measured, it will be measured."
-- Seth Godin

Must-Have Measurement Resources
-- PRNEWS' Measurement Conference Preconference Survey Results: 63 measurement types reveal what they are interested in and what they want from a conference.
--Hubspot's Inbound Marketing University
-- 100 Tips and Tools to Research the Social Web
-- Get your free inbound web marketing checkup at grader.com
-- spy listens in on the social media conversations you're interested in.

Social Media Must Read
--Lee Odden's 25 Must Read Social Media Marketing Tips
-- Maintained Relationships on Facebook: Analysis of relationships of typical Facebook users
-- The Measurement Standard's Social Media Compendium
-- Social Media Metrics Superlist
-- socialmediaBiz.com

The Tweet Spot
-- Map your Twitter conversations
-- twendz Twitter mining app
-- State of the Twittersphere - Q4 2008 Report
-- TweetStats: Graph your Tweets here, and see Twitter Trend Clouds here.
-- Twitter Grader measures the power of a profile.
-- Twitterville is Shel Israel's book-in-progress.
-- TwitterThoughts are amazing interactive charts of Twitter stats.

All Things KDPaine

Katie's Speaking Schedule
(see this page for details and the most up-to-date list):
6/25: Marketwire Social Media Marketing Webinar :"Measuring ROI"
6/29: Bulldog Reporter's PR Measurement Summit, NYC: "The Great AVE Debate"
7/19: IABC Social Media Web Seminar Series: "You Can Measure Social Media"
7/20: PRSA Teleseminar Series: "How To Survive in the New Environment"

Katie on Twitter: Click here to follow Katie Delahaye Paine on Twitter.

Search the Blogs:
It's easy to use Technorati to search for recent blog posts on topics that interest you. We've done it with the links below (but you can enter any search string you like when you are there):
-- PR Measurement
-- Public Relations Measurement
-- Social Media Measurement