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Social Media Measurement

Katie Paine's Top Ten Must-Do Items for Your Social Media Measurement To-do List

#1. Define measurable goals: they should include a business or mission benefit.

#2. Measure your market, not yourself. Always include the competition.

#3. Make sure everyone agrees on your definition of positive and negative.

#4. Measure messages, not just tone.

#5. Measure positioning on key issues, not just sentiment.

#6. Look at comments for at least 4 days (but a maximum of 14).

#7. Don't forget to measure YouTube, Facebook and Twitter.

#8. Measure what matters, not what is popular.

#9. Tie results back to your goals.

#10. Repeat on a regular basis.

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