| May
31
THE
PAINE OF MEASUREMENT
 Why
Measure Eyeballs When You Can Measure Friends?
The
latest
news is the work the IAB is doing to make the "numbers" agree
between the two leading eyeball counters comScore and Nielsen//NetRatings.
By the time they get those
guys to agree, the concept of counting eyeballs will be obsolete. Whether
it's on LinkedIn, MyRagan, Twitter or MySpace,
the new measure of success is popularity...
May
31
MEASUREMENT
TOOLS AND TECHNIQUES
 Your
Quick and Easy Guide to Measuring
Social Media...
...including three critical
questions, 12 typical answers and 17 metrics you can use to
gauge your success.
We've
made it easy for you to get started measuring social media. Just
choose from the multiple choice answers below
and use the metric(s) listed. And what if you
don't know how to actually gather the data for those metrics? Well,
first look through The Measurement
Standard back issues to
see what you can find. Then, if that doesn't help, write
to Katie Paine and ask her how to do it...
May
31
ASK DR. PAINE
Four
Quick Questions On Measuring Social Media:
Digg, RSS, Twitter and
Second Life
 - How
do I measure Digg and other
aggregators?
- How
do I measure RSS
feeds?
- Do
I need to pay attention to Twitter?
- Do
I need an island in Second
Life?
May
9
CAN
THIS REPUTATION BE SAVED?
 The
Public Relations Profession
Always look on the bright
side.
Here
at The Measurement Standard we often ask whether or
not PR's reputation can be saved. After all, what better PR measurement
than the reputation of the profession itself? Almost invariably
our answer is a definitive "Maybe." Today, the answer
is still the same, but even more definitively...
May
20
JENNY
SCHADE'S MAKING IT COUNT
 The
Lure of Being "Just a Little Bit Bad"
How to Avoid the Seven Deadly Sins of Research
The
research business can be precarious at times. Studies have to be
completed at
breakneck speed, clients push for particular outcomes and trendy colleagues
promote the latest fads. Or perhaps it's difficult to muster enthusiasm
for yet another presentation. In
such situations, it is critical to avoid the lure of being "just
a little bit bad" and conducting mediocre research. Following
are Jenny Schade's Seven Deadly Sins of Research...
May
9
THE
MEASUREMENT MAVEN OF THE MONTH
 Mazen
Nahawi
Mazen
Nahawi,
Managing
Director, Media Watch ME, is
a former PR pro turned measurement guru in the Middle East. Frustrated
with the lack of measurement tools, Nahawi created Media
Watch ME in 2001.
He has since gone on to create a PR newsletter for the Middle East,
PR 360, to spread the word about measurement, ethics in PR and other
urgent topics of the day. His
latest coup was the first ever Middle Eastern Measurement Summit...
May
9
THE
MEASUREMENT MENACES OF THE MONTH
and
For
years we've heard about
how Nielsen//NetRatings and comScore provide
the most reliable audience
figures for websites and
online media.
Today we find out courtesy
of Interactive Advertising
Bureau that their
methodologies are out of
date and their numbers
do not reflect reality...
Apr
24
THE
PAINE OF MEASUREMENT
 A
Large Measure of Success:
KDPaine & Partners Is Five Years Old
KDPaine & Partners
will be celebrating our fifth anniversary this Friday
at our new corporate headquarters in Berlin, NH. This success
could not have happened without the many employees and clients who made
it possible. Thank you all very much. And
it's quite a milestone for me personally, someone who thought
they'd be
retired by now. Eight years ago, when I sold my first company, The
Delahaye Group, to Medialink, I thought I was ready to embark on
a new career -- politics perhaps, or teaching...
Mar
22
ASK
THE EXPERTS
 Baseball
and Measurement:
Now Who's On First?
Have
new ways of measuring player performance
changed the way baseball is played?
In recent years the baseball world has embraced
new stats for measuring the effectiveness of players and
teams. PR people are fond of saying "You become what
you measure," and we're wondering if that maxim holds
true for baseball. We asked our Special Baseball Correspondents
Bob Cannon and
Ed Peaco to enlighten us: Has the game of big league baseball
changed in response to different ways of measuring the
performance of baseball players?
Mar
22
YOUR MEASUREMENT
READING LIST
Book
Your Ticket To Blogistan
Three
books on blogging reviewed:
Book
reviews by Katie Delahaye Paine
As blogging moves from fringe to center
stage, bookstore shelves are filling
up
with books about blogging. Search Amazon.com's book section for "blog" and
you get almost 5,000 results. Personally,
I think reading a book about blogging is sort of silly. The art is
evolving so quickly, you're better off reading blogs than reading
a book about blogs...
Mar
22
MEASUREMENT
TOOLS
AVE
Gets A Makeover
But it's still just tarted-up output data.
We
were thrilled to see Erica Iacono's article on AVEs in PRWeek.
Ms. Iacono has done her homework carefully and provides a nicely
balanced and up-to-date summary of the AVE controversy. At
The Measurement Standard: Blog Edition you can read
our thoughts on the article (and link to the text of the article).
And if you'd like to learn more about AVEs and how to use alternatives
to AVEs, click here to download
a preview chapter of Katie Delahaye Paine's upcoming book "Measuring
Success: The Data-Driven Communicator’s Guide to Measuring
Public Relationships."
The Measurement
Standard publishes articles on public relations measurement, public relations
research, public relations effectiveness and related topics.
|
|
 Great
Minds on Measurement
 "Almost
all our faults are more pardonable than the methods we resort to to
hide them."
-
Francois de La Rochefoucauld, writer (1613-1680)
From
Our Blog Edition:
June
8:
The Blog Divide:
Just how far away is the blogosphere from everywhere else?
And how could we measure the distance?
This
morning, Katie Paine wrote me that she's noticed a Blog Divide between people
who read blogs and people who don't. She's not the first to come up
with this idea: Matthew Stibbe mentioned
it over a year ago (in a slightly
different context, but close enough). And probably there have been others who
wrote about this, but that Google couldn't find. There, see what I mean? If
the mention had been in print, Google wouldn't know about it. Separate worlds,
I'm telling you... Read
more on this in The Measurement Standard: Blog Edition.
May
31:
Variability of Human Judgements Illustrated by US Immigration Courts:
Does your media analysis vendor do intercoder reliability assessment?
Today's NYTimes has an
article about the huge disparities in U.S. immigration
courts, with some surprising data on how widely asylum decisions vary between
court locations and between judges within the same court.
We mention this here as a warning to those who do PR measurement and depend on
human judgements for their data or analysis... Read
more on this in The Measurement Standard: Blog Edition.
May
17:
Trying To Get Pregnant? Conception Date Affects Baby's Future Academic
Achievement
Hey, I know we're mostly about PR measurement here, but I couldn't
resist passing on this intriguing research result: "Conception
date affects baby's future academic achievement."
May
17:
Cliche Finder:
Your
Platitudes On A Platter
We can't resist measurement that evaluates one's own writing. In case
you haven't run across this fun and useful banality banishment tool,
take a quick look at Cliche Finder. Just copy in your copy and, quicker
than you can spell "hackneyed," your trite text is revealed! Read
more on this in The Measurement Standard: Blog Edition.
Measurement
Blog Action To Check
In On:
To find
recent blog mentions of "PR measurement," go
to technorati.com.
Hey, we've done it for you already, just
click here!
Our
Back Issues are now
organized by subject matter, take a look at this list:
You
will need a subscription to read most
of them.
You know you need to measure your results,
but chances are there's never been enough money in your budget for evaluation. Until
now.
KDPaine & Partners' new Do-It-Yourself Dashboard system combines a Web-based
application with professional consulting to enable PR professionals to customize
their own PR dashboards. Look
here for more information.
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