The Best of The Measurement Standard

The Fifteen
All-Time Favorite Articles

As a special third birthday present to our non-subscriber readers, here are the top fifteen favorite articles of three years of The Measurement Standard, chosen five each by editor Bill Paarlberg, publisher Katie Delahaye Paine, and by our readers (judged by Web traffic). They are all available here without a subscription. Happy Birthday!

Editor Bill Paarlberg says, "Doing good PR measurement is, in a nutshell, a process of setting goals, collecting information and learning from your mistakes. Much easier, of course, to say than to do. Here are a few articles that focus on the basics (except for the first one, that one's just a lot of fun):

1. 
   An Exclusive Interview With Santa Claus:
   Inside measurement at the North Pole.
2. 
   Katie Paine’s All-Time Biggest Measurement Mistakes, Parts One and Two
3. Six Steps to Tie Your PR Results to the Bottom Line or, How to keep your budget when all around you are losing theirs.
4. The 10 Vital Questions To Answer Before Beginning Any Measurement Program. Don't know the answers? Go get them right now.
5. The Seven Critical Steps At The Heart Of Any Measurement Project. Don't sweat the details until the big picture is in focus.

Publisher Katie Paine's Favorite Articles:

1. Justify Your Budget Without Even Having One
   A dozen free ways to evaluate your nonprofit’s PR.
   
2. 
   How To Measure Blogs
3. The Ethics of PR Evaluation
4. The Experts' Xmas List
   Dear Santa...
5. Shopping For An Agency That Measures Up?
   You should be.

Reader's Choice Favorite Articles:

1. 
   Army Intelligence
   Army Public Affairs gets it right this time.
   
2. 
   Harley-Davidson Hits 100, and Joe Hice Reaches for 2 Billion
   Four measurement tips from H-D’s Director of Corporate Communications.
   
3. How to Measure Analyst Relations
   Including Two Short Case Studies.
   
4. 
   Best New Measurement Product of 2004
   The Measurement Standard's Third Annual
   Product of the Year Award.
5. Justify Your Budget Without Even Having One
   A dozen free ways to evaluate your nonprofit’s PR.
   

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1. You’ll learn how to use hard numbers to prove the results of your PR efforts.

2. You’ll learn which are the right vendors for your measurement projects.

3. You’ll learn how to design your program right from the start to be easily measureable.

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603-868-1550 fax: 603-868-3346 www.measuresofsuccess.com