A Little Sales Music, Please...

KDPaine & Partners Will Solve Your Measurement Problems
We've designed hundreds of measurement programs. And we'll design one for you, too.

KDPaine & Partners' research has helped hundreds of communicators build successful PR, communications and social media programs. But KDPaine & Partners doesn't just do public relations research -- we design public relations research. Research that will measure and evaluate any sort of program. Social media, ROI, reputation -- you name it, and we've probably designed research to measure it.

All our research is custom, designed specifically to meet a client's needs. We don't push a particular methodology or a particular number or index. Whatever the best data or stats or techniques for your research, that's what we use. We answer your questions and solve your problems with the techniques that make sense for your situation.

Big projects, little projects. Challenging projects, straightforward projects. We love to do them all. Because what's really important is solving a client's problems. Whatever your questions about your program, we'll design a way to answer them. And we'll provide you with results you can use.

Katie Delahaye Paine is Your Measurement Guru

Katie Delahaye Paine claims that only three times in 23 years of doing measurement has she been unable to design research to measure a client's program. She's a well-known speaker and author and innovator of new measurement techniques. In fact, she's developed some of the measurement techniques now standard in the industry.

Katie is not just a measurement guru, she is your measurement guru. She'll sit down with you and discuss your situation. And she'll design a way to use measurement to get answers you can really use.

From Facebook to Fortune 500, It's All Relationships

The big picture is that it's all relationships. From Facebook to Fortune 100, the goal of PR and communications is to develop and maintain valuable relationships. And KDPaine & Partners prides itself on measuring relationships. Not just PR, but the relationships that result from PR. In fact, Katie Paine wrote the book on measuring relationships. (There's an ad for it over in the right hand column of this page.)

Most importantly, it's about your relationships. Your relationships with your customers and stakeholders are what's behind your business and your brand. And that's where KDPaine & Partners can help you. Is your PR working? Easy. What's your image in the media? No sweat. What's your relationship with your stakeholders and how does your PR affect it? Now that's a good question. And one that KDPaine & Partners can answer.

So, call us (603.319.1055) or email Katie Paine. Let's talk social media measurement. Or trust measurement. Or media monitoring. We love to talk about measurement, and we love to solve your measurement problems.

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New articles in this issue:

THE PAINE OF MEASUREMENT
The Trust Issue

TRUST MEASUREMENT
Measuring Trust and Mistrust
Chapter 6 of Measuring Public Relationships: The Data-Driven Communicator's Guide to Success

YOUR MEASUREMENT READING LIST
The Speed of Trust:
A Book for Times of Distrust
How to build and rebuild trust.

A LITTLE SALES MUSIC, PLEASE...
KDPaine & Partners Wants To Solve
Your Measurement Problems
KDPaine & Partners has designed hundreds of measurement programs. And we'll design one for you, too.

SOCIAL MEDIA BRAINSTORM
15 Ideas for Low-Cost Social Media
KDPaine & Partners advises MADD on starting conversations without breaking the bank.

DAPHNE GRAY-GRANT'S RAPID WRITING
How Many Drafts Should You Write?
Five keys to help you decide. (Hint: Once is not enough.)

JIM MACNAMARA'S "MEASURING UP"
Where's the Conversation in PR?
Is PR just monologue disguised as dialogue?

BASEBALL MEASUREMENT
Baseball Wisdom
Two words which should rarely, if ever, be used consecutively.

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Measuring Public Relationships
The Indispensable How-To Guide, Just $29.95
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This 228-page paperback is the must-have practical guide to hands-on PR measurement. Emphasizing the role and evaluation of relationships, measurement guru Katie Delahaye Paine provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships. To place your order, call Sheila at the KDPaine & Partners office: 603.319.1047. More information here. Click here to buy it now.

177 Main Street, Berlin, NH 03570
603-369-6098, 603-326-4940 (fax) www.kdpaine.com