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Measurement Changes

Katie Delahaye Paine's
Top 10 Signs that
It's the End of the World
as We Know It

10. I spent more time on Twitter/Flickr/Facebook yesterday than I did on email.

9. Gatekeepers? What's a gatekeeper? 52% of journalists use blogs to research facts and find stories.

8. Deadline? What's a deadline? 92% of journalists say their online editions are allowed to scoop the print version.

7. It's easier to put my message on M&Ms than it is to get it into an A-list blog.

6. The Obama Yes We Can YouTube video is seen by more people than the number who watch an evening of Monday Night Football.

5. IBM receives more leads, sales and exposure from a $500 podcast than it does from an entire ad.

4. Employers no longer check references, they check Facebook and MySpace.

3. Procter & Gamble is preaching "letting go" and "co-creating" all its marketing with its customers

2. Wikipedia is nearly as accurate and just as credible as the Encyclopedia Brittannica. And a lot more people use it.

1. Google has replaced my thesaurus, encyclopedia, dictionary, and long-term memory.

Search The Measurement Standard here

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1. You’ll learn how to use hard numbers to prove the results of your PR efforts. (Plus, it's free.)

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