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   Your Measurement Standard
Seminar of the Month

Employee/Internal Communications Measurement

The Measurement Standard brings you this series of self-guided seminars to enable you to educate yourself on special measurement topics. All the resources are available on the Web and free of charge.

Here is the chapter "Measuring Internal Communications" from Katie Paine's upcoming book on measurement.

Two great papers on the IPR Web site:

  • Measuring Success Both Externally and Internally: Sears, Roebuck and Co. by Tom Nicholson
  • Measuring the Effectiveness of Employee Communications: A General Motors Case Study by Kathy Collins

Here's a Measurement Standard case study article on internal measurement that began as a winning PR News Platinum PR Awards entry: "Winning Big With the Wheel of Fortune; How the biggest cable system in Arizona used employee relations measurement to set and exceed goals."

Katie Paine's Best Practices in Internal Communications Measurement

This article is on the simply-comunicate.com site (and not all of it free of charge): Measurement in Internal Communications by Fiona Robertson

 

 

 

You know you need to measure your results, but chances are there’s never been enough money in your budget for evaluation. Until now.
KDPaine & Partners’ new Do-It-Yourself Dashboard system combines a Web-based application with professional consulting to enable PR professionals to customize their own PR dashboards. Look here for more information.

 

Three Reasons Why You Should Subscribe to The Measurement Standard:

1. You’ll learn how to use hard numbers to prove the results of your PR efforts.

2. You’ll learn which are the right vendors for your measurement projects.

3. You’ll learn how to design your program right from the start to be easily measureable.

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Struggling to set up your measurement system?
Katie Delahaye Paine can help you at measuresofsuccess.com

 

 

 
 
 

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