March 28, 2003

...and Found Wanting

Measurement in Action: The Sky’s The Limit
A survey of Canadian citizens found only 16 percent could think of the name of the Canadian space agency, which is known officially as: the Canadian Space Agency. Agency head Paul Engel looked at the bright side of the results, noting that two years ago only 12 percent could think of the name: “So, if it’s 16 right now, that’s even better for us.” —We say that if this space gig doesn’t work out for him, there’s always a career in PR measurement. Source: This is True

What’s good for Coke® is good for dentists, too.
We note that the American Academy of Pediatric Dentistry has launched a major communications effort to explain why it accepted a $1 million donation from the Coca-Cola® Foundation. —We suggest a new slogan: “Drink Coke and Visit Your Dentist Often!” or perhaps, “Four Out of Five Dentists Choose Coke for Their Patients!” Source: PR Week US

Still the “Most Savage Press in the World”
According to a MORI survey conducted for PRWeek, three-quarters of Brits believe UK newspapers intrude too much into the lives of stars and public figures, and 62 percent believe the press intrudes too far into the lives of the ordinary public. The results follow comments by PR guru Max Clifford, who last week told the Commons Select Committee for Culture, Media and Sport that Britain had the “Most savage press in the world.” The results are consistent with similar research into public attitudes towards the press conducted by MORI in 1990. Source: PRWeek UK

Bimbos Over Baghdad
Dennis Publishing said on Tuesday it is shipping 15,000 free copies of its barely-clad babe magazines Maxim and Stuff to 40 different military tent sites across Kuwait, Jordan, Qatar, Afghanistan and Oman. Its intent is to cheer up the troops. —We applaud the U.S.’s most recent effort to improve its reputation in the Muslim world. Maybe Charlotte Beers’ replacement thought this up. Source: Reuters

This issue is on us!
In celebration of our first birthday, all articles in this issue are free of charge! Here is what is new this month:

Army Intelligence:
Army Public Affairs Gets It Right this Time

Four Tips on Measurement When Your News Is Just Not Getting Out

Five Crisis Management Firms

Seven Experts on Accounting for Extraordinary External Events in Your Ongoing Measurement Programs

Bach to Basics: The Symphony Searches for a New Audience

Report from the Miami IIPRRC conference

Moves and Shakeouts

Can Charlotte Beers’ Reputation be Saved?

...And Found Lacking

The Monthly Measurement Menace and Maven

The PR Weather Report

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Struggling to set up your measurement system?
Katie Delahaye Paine can help you at measuresofsuccess.com

133 Islington Street, Portsmouth, NH 03801
603-431-6967 www.measuresofsuccess.com