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Articles
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Can
This Reputation
Be Saved?
 Martha
Stewart
Back in June of 2003, we
predicted that Martha Stewart's reputation could not be saved. We
were wrong. She
obviously has had better PR counsel than legal counsel. The degree to
which her image has been managed since the day she entered prison is a
lesson in PR perfection...
With A Bullet:
Last Month's Top Five Most Popular Articles:
(If these articles
were subscriber-only in last month's issue, you will need a subscription
to read them.)
 #1:
The
Best New Measurement Product of 2004
#2:
Blog
Heaven: A brief guide to the blogosphere in seven easy steps.
#3:
Big
Changes for the Measurement Industry, Part 2
#4:
PR
Basics for Bosses: All the best PR advice you've ever tried to give a
clueless CEO, in one handy little book.
#5:
Not
Just Another Index: Surveillance Data unveils its Media Prominence Index
Measurement
Trivia
Quiz:
Media in the European Union
Which country was the first to put press freedoms into its constitution?
Which
country has the greatest percentage of citizens who read print media?
Which
country's best selling daily is a sports paper?
(Answers next month. source: Burton
& Drake: Hitting the Headlines in Europe)
The
Measurement Mall
Just
can't get enough measurement? This
is the place to shop for all the books, Buyers' Guides, Complete Handbooks
and reference material you can use right now to improve your
effectiveness.
Browse
Our
Back Issues
Your
key to a wealth of measurement information and experience, including 16
Buyers' Guides and dozens of articles...
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Mentioned
in this issue:
Angela
Jeffrey, David Geddes, Marianne Eisenmann, Pauline Draper, Linda Rutherford,
David Cappello, the University of Louisiana, The Institute for Public
Relations, Cymfony, Biz360, Bacon's, BurrellesLuce, the University of
Miami, CustomScoop, CyberAlert, Seton Hall, Dennis G. Jerz, Jim and Laurie
Grunig, the University of New Hampshire, Carnegie Mellon University, Don
Stacks, Medialink Worldwide, Mike Daniels, John Gilfeather, MultiVu, You
Mon Tsang, Hillary Fussell, Sandra Duhe, Ernie Martin, Brad Rawlins, the
Flesche Reading Ease Score, Fleishman-Hillard, Marcia Watson, Echo Research,
Len Barchak, Q-sort methodology, Marcus Messner, Don K. Wright, Frank
Ovaitt, Bob Putnam, Peter Debreceny, PR News, Dermot McKeone,
Ronald Reagan, Vocus, Sandra Macleod, Bruce Berger, Millward Brown Precis,
Bill Heyman, Delahaye, Tony Blair, and CARMA International.
The
articles below require a subscription.
WE REVIEW THE WORLD'S BIGGEST MEASUREMENT EVENT
 The
8th Annual International
Public Relations Research Conference
More media, more measurement wonks,
more research than you can shake a ruler at.
It's
not easy to sum up the impact of 77 exciting new research papers presented
in two and a half days. Information overload is the essence of the IPRRC:
It's a blur of brilliant thoughts, intriguing new concepts, great people,
good food, and unlimited mojitos by the pool. The brainchild of Dr. Don
Stacks, its purpose is to be an annual forum for the latest and greatest
basic research on PR...
MORE
IPRRC CONFERENCE HIGHLIGHTS
 Four
New Ways to Measure the ROI of PR:
The
power of individual investors,
more CSR means higher earnings,
social
capital can reduce transaction costs,
and company familiarity breeds admiration.
It's always wonderful when basic research yields
practical solutions. We're not saying these four studies will give you
instant ROI measurement techniques, but it is very nice to know that more
and more links between PR and the bottom line are being identified. And
it's only a matter of time before one of these methods becomes a tool
for you to boost your budget or land that corner office...
EVEN
MORE RECENT RESEARCH
Isolating
The Video Factor
Dermot
McKeone searches for the intangibles in video,
Echo
researches child obesity, and
Berger & Heyman determine ten traits of successful communicators.
Is
it really a big surprise to find that a transcript of video of a politician's
speech does not capture everything that a viewer will understand from
actually watching the video? After all, the job of any actor or politician
is to convey more than just the words that come out of their mouths. Does
this mean that video should not be analyzed from transcripts?
MEDIA
MATTERS
 How
to Measure Blogs, Part One
And what to do with the data once you have it.
This
two-part paper is the latest installment in our ongoing series on blogs.
Here we look at the tools and techniques that you can use to get a handle
on blogs, and we also provide some advice on what to do with the data
once you have it. Part One describes the basic structure of a blog measurement
program and a few of the tools available. Part Two will go into more sophisticated
methods of blog measurement as well as discuss ways to participate in
the blogosphere...
JIM
MACNAMARA'S "MEASURING UP"
 Ferrari
Meets Confucius
Formula One Grand Prix drives a great case
study.
The
first ever Formula One Grand Prix in China, held in the booming city of
Shanghai late last year, provides an interesting case study of how measurement
can support a program by both clearly quantifying results and informing
strategic planning for the future...
THE MONTHLY MEASUREMENT MAVEN AND MENACE
The
Maven:
Sandra
C. Duhé, Ph.D.
She's
not only smart and a good researcher, Professor Duhé has a passion
for teaching that is impressive. A former PR practitioner, she got tired
of arguing with her bosses over why Corporate Social Responsibility was
important and decided to find out for herself...
The
Menace:
News
editors who run government-produced VNRs and other propaganda without
identifying the source
It
was incredibly ironic that on the last day of a conference entitled, "The
Impact of PR On Creating a More Ethical World," The New
York Times came out with a story damning the ethics of our government,
PR people and newsrooms across America...
MEASUREMENT
INDUSTRY NOTES
Moves and Shakeouts
Cappello
Becomes MultiVu VP, Bacon's Drops Vocus, New IPR Measurement Commission
Members, and news from PR News.
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Articles
in this column do not require a subscription.
The Paine of Measurement
 March
Madness
I
got my first kiss in March, sold my company in March, and three years
ago this March we launched both KDPaine & Partners and the Measurement
Standard. Now, we've
launched our first blog in March. My mother would blame it on St.
Patrick's Day and my Irish grandfather's influence. I think it's just
that this is the time of year that us New Englanders get tired of hibernating;
we come out of our caves in March ready to rock and roll...
 Missed
last fall's Measurement Summit? You can still see and
hear it, just order
the video.
Measurement Quote of the Month
"When one door closes another door opens; but we so often
look so long and so regretfully upon the closed door, that we do not see
the ones which open for us."
--Alexander Graham Bell
Next Month in The Measurement
Standard:
- It's
our Third Birthday Party!
New! A State-of-the Art
PR Dashboard for $50 a Month
You know you need to measure your results,
but chances are there’s never been enough money in your budget for
evaluation. Until now.
KDPaine & Partners’ new Do-It-Yourself Dashboard system combines
a Web-based application with professional consulting to enable PR professionals
to customize their own PR dashboards. Look
here for more information.
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