| New:The
Measurement Standard: Blog Edition!
At
the new Measurement
Standard: Blog Edition, you'll find most of the same content as here
in the newsletter, plus we'll post all those interesting research tidbits that
don't quite fit into our regular issues. Bonus: It's quick and easy for readers
to comment and ask questions. Check
it out now.
Mar
22
ASK
THE EXPERTS
 Baseball
and Measurement:
Now Who's On First?
Have
new ways of measuring player performance
changed the way baseball is played?
In recent years the baseball world has embraced
new stats for measuring the effectiveness of players and
teams. PR people are fond of saying "You become what
you measure," and we're wondering if that maxim holds
true for baseball. We asked our Special Baseball Correspondents
Bob Cannon and
Ed Peaco to enlighten us: Has the game of big league baseball
changed in response to different ways of measuring the
performance of baseball players?
Mar
22
YOUR MEASUREMENT
READING LIST
Book
Your Ticket To Blogistan
Three
books on blogging reviewed:
Book
reviews by Katie Delahaye Paine
As blogging moves from fringe to center
stage, bookstore shelves are filling
up
with books about blogging. Search Amazon.com's book section for "blog" and
you get almost 5,000 results. Personally,
I think reading a book about blogging is sort of silly. The art is
evolving so quickly, you're better off reading blogs than reading
a book about blogs...
Mar
22
MEASUREMENT
TOOLS
AVE
Gets A Makeover
But it's still just tarted-up output data.
We
were thrilled to see Erica Iacono's article on AVEs in PRWeek.
Ms. Iacono has done her homework carefully and provides a nicely
balanced and up-to-date summary of the AVE controversy. At
The Measurement Standard: Blog Edition you can read
our thoughts on the article (and link to the text of the article).
And if you'd like to learn more about AVEs and how to use alternatives
to AVEs, click here to download
a preview chapter of Katie Delahaye Paine's upcoming book "Measuring
Success: The Data-Driven Communicator’s Guide to Measuring
Public Relationships."
Mar
22
BILL
PAARLBERG'S EDITORIAL IMPERATIVE
PR,
Measurement and the Truth
"Holy epistemology, Batman!
Is measurement the truth?"
Commentary
by Bill Paarlberg, Editor
PRWEEK has
been advertising an upcoming debate on the subject "PR
Has A Duty To Tell The Truth." (Gosh,you mean PR sometimes
doesn't tell the truth? And
here we've been wondering why PR has such a bad public image.) Our
position here at The Measurement Standard is that measurement
is either done correctly or not. We are not having -- or ever going
to have -- the "Should
measurement tell the truth?" debate. In the measurement niche
of the PR profession, we take it as axiomatic that correct measurement is the
truth.
Mar
22
YOUR
MEASUREMENT READING LIST
 Prove
The Value Of PR
Mark
Weiner's "Unleashing the Power of PR: A Contrarian's Guide
to Marketing and Communications."
Book
Review by Katie Delahaye Paine.
This
book is a great 250-page argument for research and measurement in
PR. I hope lots of people buy it. In fact, I hope lots of people
buy it and give it to their bosses. If you don't know anything about
measurement or PR it's a good place to get started...
Last
issue's most popular articles:
Feb 8
THE
PAINE OF MEASUREMENT
 Measurement Standards:
Why Can't We Decide?
We don't have
standard measures because there are no standard PR programs.
We
in the PR world have been jabbering on about needing measurement
standards for at least the last twenty years. Despite the best
efforts of the Canadian
PR Society and others, we're no closer to achieving that goal... Feb 8
PR
AGENCY REPUTATION INTERACTIVE DASHBOARD
 Public
Relations Agency Reputation Update
PR’s reputation continues
to suffer in the blogosphere.
Here's
the latest update from KDPaine & Partners' on-going analysis of
the blogosphere reputations of the top ten PR firms (including an interactive
dashboard where you can create charts and view the data, agency by
agency). New results show that recent negative coverage has eased,
but there is considerably more hostility towards PR firms now than
there was back in the summer...
Feb 8
CAN
THIS REPUTATION BE SAVED?
 Consumer
Reports
Product testing organization
slips up, but recovers nicely.
Consumer
Reports released a report concluding that most child
car seats were dangerous, but then had to recall the report
after discovering that the research methodology was flawed. Ouch! It's
a researcher's worst nightmare...
Feb 8
LETTER
FROM THE EXPERT
 Research:
Key to a Seat at the Table
Jim Grunig shares evidence for the strong correlation
between use
of research and a strategic role for PR.
Studies
are beginning to show that research is the answer to the question
of how public relations can get a seat at the table,
become more strategic, and serve a counseling rather than a messaging
role...
The Measurement
Standard publishes articles on public relations measurement, public relations
research, public relations effectiveness and related topics.
|
|
Great
Minds on Measurement
 "The
study of error is not only in the highest degree prophylactic, but it
serves as a stimulating introduction to the study of truth."
-Walter
Lippmann, journalist
Mar
22
From Our Blog Edition
US Post Office Decides Not To Measure Time
The United States Postal Service has been in the news of late for removing clocks
from the nation's 37,000 post offices as part of their "retail standardization
program." Most have interpreted this as a way to deal with long customer
wait times; just stop measuring time. We can't help but
note the irony: Ignoring time in a service sector that puts a premium on timely
delivery? Read more on this in The
Measurement Standard: Blog Edition.
Mar
22
Measurement
Blog Action To Check
In On:
- Measurement
Standard: Blog Edition
- Charlene
Li
-
Katie
Paine
-
Shel Israel
-
Intelligent
Measurement
- David
Phillips
- Andy Lark
- Shel
Holtz on evaluating marketing blogs
- IABC
Measurement Commons
- The Webpreneur
And
if you want to track recent blog mentions of "PR measurement," go
to technorati.com.
Hey, we've done it for you already, just
click here!
 Our
Back Issues are now
organized by subject matter, take a look at this list:
You
will need a subscription to read most
of them.
You know you need to measure your results,
but chances are there's never been enough money in your budget for evaluation. Until
now.
KDPaine & Partners' new Do-It-Yourself Dashboard system combines a Web-based
application with professional consulting to enable PR professionals to customize
their own PR dashboards. Look
here for more information.
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