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It's a Measurement Christmas

"...And What Public Relations Measurement Tool Do You Want Santa to Bring You This Christmas?"

We are measurement experts, after all. So, when it comes to divining secret Xmas desires, we're either quizzing the seasonal elves at the local mall, or we're asking you our faithful readers. What public relations measurement tool gift would you like for the holidays? Here are the answers so far, (let's hear from you):

Pablo Baqués: Perhaps Santa should start at the conceptual end. We have price-to-earnings ratios for stocks, why not develop, for example, a followeD to followeRs ratio (D/R) for twitters? e.g., martinvars 5/495; barackobama 4882/4592. Who's got more leverage, Santa?

Chris Abraham: A meter stick. An interest calculator. I never get it right.

Greg Peverill-Conti: The tool I would love to have is one that could connect the dots: A post here was picked up there, commented on by him, linked to by her, etc. I think it's the organic nature of social media that makes it so hard to measure.

Linda VandeVrede: I agree with Greg's gift idea. Something that would track wet paint footprints over all the links and deliver it to me in one tidy package. If I can't get that for the holidays, then I'd like a week's vacation in wine country.

Todd Van Hoosear: To expand on Greg's answer, I'd love something like BuzzLogic that can map out your influencers, but that includes MSM as well as social media.

Paul Gillin: Something that tells me who's subscribing to RSS feeds. (Ed's note: Read our review of Paul's new book in this issue.)

Lee Odden: A dashboard to monitor online PR efforts influenced by search marketing and social media promotion.

Kevin Dugan: A universally accepted set of metrics for public relations and media relations.

Doug Haslam: A 10-foot pole to keep away people expecting definitive ROI from PR measurement.

You know you need to measure your results, but chances are there’s never been enough money in your budget for evaluation. Until now.
KDPaine & Partners’ new Do-It-Yourself Dashboard system combines a Web-based application with professional consulting to enable PR professionals to customize their own PR dashboards. Look here for more information.

1. You’ll learn how to use hard numbers to prove the results of your PR efforts. (Plus, it's free.)

2. You’ll learn which are the right vendors for your measurement projects. (Yes, it's free.)

3. You’ll learn how to design your program right from the start to be easily measureable. (Plus, yes, it's free.)

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