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Measurement Trivia


Top Ten Super Bowl
Snacks Revealed!
or,
The fans had a big gain on that play

For us PR types, studying the impact of Super Bowl ads has become a major feature of the annual gridiron extravaganza. (The Daily Dog just published some very interesting analysis of Super Bowl ad PR.) If you're not yet sick of all this post-game media armchair quarterbacking, here's a top ten list of gorged-on goodies that just might push you over the edge. In the week prior to the Super Bowl, beer and cola sales showed the greatest increase in dollar sales, but some surprising food items showed the greatest percentage increase:

Largest Percent Increase in Food and Beverage Item Sales in the Week Prior to the Super Bowl

1. Chocolate Candy: 68.1%

2. Cocktail Franks: 53.3%

3. "Miracle Whip" Type Salad Dressing: 47.1%

4. Processed Cheese Loaves: 30.2%

5. Frozen Unbreaded Shrimp: 29.1%

6. Refrigerated & Frozen Dip: 27.1%

7. Catsup: 25.6%

8. Crackers: 22.5%

9. Frozen Hors D'Oeuvres & Snacks: 22%

10. Barbeque Sauces: 21.4%

 

Source: ACNielsen survey of supermarket sales as reported in VNU's "VNU'S Media and Marketing Guide for The Super Bowl."

 

 

 

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