The Measurement Maven and Menace of the Month Awards

The Measurement Maven of the Month:

Nora Barnes

For her amazing longitudinal study on the use of social media in educational, non-profit, Inc. 500, and Fortune 500 organizations.

When Nora Barnes, (Director, Center for Marketing Research, UMass Dartmouth) did the first study in 2007 it was interesting. When I saw the results in 2008 it confirmed some hunches. But the 2009 data is really fascinating. The full studies will be available on www.sncr.org in a couple of weeks. But until then you can read my summary here.

The Measurement Menaces of the Month:

Organizations that Use Social Media
But Aren’t Measuring

In this year's UMass Dartmouth study, Nora Barnes found that the vast majority of organizations and companies aren't measuring or don't know how. Amazingly, 40% of higher education organizations, Inc. 500, and Fortune 500 companies say that they are not monitoring their brand, products, or company name in social media. In addition, the Tribalization of Business Study of organization communities found that lurkers aren't being measured. For their lack of measurement effort, these organizations receive our Measurement Menace of the Month Award. --KDP

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THE MEASUREMENT MAVEN AND MENACE OF THE MONTH AWARDS
The Measurement Maven of the Month:
Nora Barnes
The Measurement Menaces of the Month:
Organizations that Use Social Media But Aren’t Measuring

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The Value of Lurkers in Social Media Communities

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