Oct
28
SOCIAL MEDIA MEASUREMENT
 Does
Your University Make the Grade in Social Media?
Benchmarks you can use from KDPaine & Partners'
study of social media usage at five academic institutions.
To better
understand its social media presence and options, Georgia Tech asked KDPaine & Partners
to undertake a major study of social media use at academic institutions. Presented
here are the major results of that study, as well as benchmarks for blogs, YouTube,
Facebook and social bookmarking sites that
institutions
of higher education can use to compare with their own use...
Nov
8
JENNY SCHADE'S MAKING
IT COUNT
 Captain
Measurement
to the Rescue!
It's time to put on your cape and be a superhero.
Let's face
it. In this economic climate there's no room for wasted expenditures.
Companies are much less likely to want to move ahead out of fear that they won't
be successful and they'll have wasted their limited funds. However,
out of this trepidation comes the opportunity for
research professionals to help organizations make smart decisions up-front.
Research conducted as part of program or product design can
immunize
employers and clients from the difficulties of the economy and increase
the likelihood of their success. In other words, effective
research conducted as part of the planning process reduces the margin
of error. And that's most definitely superhero material...
Oct
16 - 17
MEASUREMENT CONFERENCES
 The
2008 IPR Summit On Measurement
Blog
interviews and reports from measurement's premier
conference:
Sept
27
LETTER FROM WARSAW,
PART 1
 The
State of PR, Measurement, and Social Media in Poland
Katie
Delahaye Paine's observations
at the 4th
Warsaw Congress on Public Relations.
I've just
returned from a week in Poland, most of which was at the 4th
Congress on Public Relations in Warsaw, and most of which was also spent
listening to the trials and tribulations of my counterparts across the pond.
You'd think I'd have some earth-shattering conclusions about the differences
between "us" and "them." "Us" being those wild
and crazy Yanks who are all over Twitter, Second Life, Utterli, etc. "Them" being
those conservative Old Europe types that are supposed to be way behind us...
Sept
27
LETTER
FROM WARSAW,
PART 2
 Colin
Farrington's Eight Trends in
European Public Relations
Colin
Farrington, Director General of the Chartered Institute of Public Relations,
kicked off the 4th Warsaw Congress on Public Relations by reviewing a few
current trends in European PR. Most of these sound very familiar to those
of us in the States...
Sept
27
LETTER
FROM WARSAW,
PART 3
 Philip
Dewhurst and GazProm
The New European PR Environment
At
the 4th Warsaw Congress on Public Relations, Philip Dewhurst,
VP of Communications for GazProm's Marketing and Trading Group,
provided the corporate perspective on the new European PR environment.
Three years ago, when the
kerfuffle erupted between Gazprom and the Ukraine over gas
supplies, Gazprom was shocked to discover how quickly the world
media turned on it. As a result, Gazprom today has new leadership
and a new direction that places a far greater emphasis on conversations
and communications...
Sept
24
THE
MEASUREMENT MAVEN AND MENACE OF THE MONTH AWARDS
The
Mavens of the Month:
 The
Brits
Doing a jolly good job of measurement.
While
I don't agree with everything that researchers in the UK subscribe
to, I have to admit that I am more and more impressed by the thought
that goes into measurement in the UK. From Metrica's
Consumer Pulse study (see here,
too) and Measurement
Matters blog, to the rigorous methodology that they use to determine
public opinion, you can't help but be impressed by these guys...
The Menaces
of the Month:
 The
Media Outlets and Polling Outfits That Knowingly Produce Faulty Polls
Relying on lawed
polls conducted by biased media is not the way to run a democracy.
If one accepts
the premise that polling is a necessary requirement of democracy, then
it is imperative that polls accurately reflect the opinion of the people.
In England this is such a fundamental foundation of democracy that all
polling is done door-to-door. Sadly, in America we have sacrificed accuracy
for the speed of phone and Internet polls. We increasingly find the results
seriously flawed, as David Moore has shown so well in The Opinion
Makers. (Read our
review of this excellent and recommended book here.)...
Sept
24
CAN
THIS REPUTATION BE SAVED?
 Alaska
Alaska is
such a beautiful place and full of so much amazing goodness. But now,
the vast majority of the world only knows it as
the home of the US Republican Vice Presidential candidate.
Anyone who didn't know Alaska before now thinks that it all
looks like
Wasilla,
that most people there shoot wolves from
airplanes, that everyone is anti-choice, and that they only care about
oil and hockey...
Sept
24
WEBSITE
MEASUREMENT
 Measuring
the Transparency of Environmental Sustainability Reporting
The
websites of Fortune 50 companies are evaluated to determine the depth
and detail of sustainability information.
This
paper by Brad Rawlins, Katie Paine, and Peter Kowalski was posted
on the TMS Blog earlier this month and has attracted a lot of
interest. So we're posting it here, too.
Sept
20
MEASUREMENT
BOOK REVIEW
 Don't
Believe the Hype
David
Moore's The Opinion Makers will make you think twice
before you believe the latest polls.
The Opinion
Makers is one of those books that changes your entire view of
the world. Seriously. Once you read it, you'll define your life in
BTOM (Before The Opinion Makers) and ATOM (After The Opinion
Makers):
- BTOM, you
probably are worried or thrilled to see McCain's numbers go up while
Obama's are going down. ATOM, you won't know what to think.
- BTOM,
you probably believe what the newscasters are saying about the general
public's perceptions of Sara Palin. ATOM, you'll realize you haven't
a clue what people think.
- BTOM,
you probably believe that most people want offshore drilling in the
US. ATOM you'll believe it's all campaign hype.
David
Moore -- author, pollster and former Gallup insider -- lays out an incredibly
compelling case as to why you shouldn't believe any of the polls you
read about in the media...
Sept
1
MEASUREMENT
STRATEGY
 Taking
Measurement to the Next Step
Examine
the events, actions, strategies and tactics that drive coverage and conversations.
It's
not enough to just look at a trend chart and say, "There's a big
spike in June." You need to look at the variables that caused that
big spike, or that big slump. The variable
might be the activities that a PR department or agency has undertaken,
or it might be the actions or strategies of the competition, or it might
be external news events that take over the news hole or the conversation.
The point is that for true measurement to occur, you need to be taking
these things into account..
Sept
1
CAN
THIS REPUTATION BE SAVED?
 Not
Your Normal PR Nightmare
United
pilots request the resignation or removal of CEO Glenn Tilton, and United
sticks its head in the sand.
This
isn't your normal airline PR nightmare: Not
just customers, but pilots are listing all the boneheaded things you've
done on a website with the CEO's name on it. That's
exactly what the pilots of United Airlines did last week when they launched www.glenntilton.com to
point out to the world their grievances with United CEO Glenn Tilton: "This website
bears the name GlennTilton.com as a daily reminder to everyone invested
in a positive future for United Airlines exactly where the source of
our problems lies."
The Measurement
Standard publishes articles on public relations measurement, public relations
research, public relations effectiveness and related topics.
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 Great
Minds on Measurement
 "There
are 10^11 stars in the galaxy. That used to be a huge number. But it's
only a hundred billion. It's less than the national deficit! We used
to call them astronomical numbers. Now we should call them economical
numbers."
--Richard Feynman, physicist, Nobel laureate (1918-1988) (Thanks
to A.Word.A.Day for the quote)
From
Our Blog Edition:
Oct
16-17: Reports
from IPR's 2008 Summit on Measurement:
- Part
1: Shel
Israel,
- Part
2: Jim
Macnamara,
- Part
2.5: John
Gilfeather,
- Part
3: Michelle
Hinson and Don Wright,
- Part 4: Don
Stacks and The Loneliness of the Measurement Mathematician.
Oct
14: Counting
Words (Hey, isn't that what PR measurement does?)
Sept 30: Prayer as a PR Tactic?
Sept
7: Research
Bias: Another example of why you must consider the source of research
Sept
5: Measuring the Transparency
of Environmental Sustainability Reporting
Sept
5: The NYTimes Measures
the Words They Used at the Conventions
Sept
2: Bulldog
Reporter announces the release of audio CD recordings from Media Relations
Summit 2008
 KDPaine's
Speaking Schedule
(see
this
page for details and the most up-to-date list):
Conference
2008, Detriot, MI
11/03: Marketing Magazine, Toronto, Ontario
Search
the Blogs:
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easy to use Technorati to search for recent blog posts on
topics that interest you. We've done it with the links below
(but you can enter any search string you like when you are
there):
-- PR
Measurement
-- Public
Relations Measurement
-- Social
Media Measurement
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but chances are there's never been enough money in your budget for evaluation. Until
now.
KDPaine & Partners' new Do-It-Yourself Dashboard system combines a Web-based
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