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| Vol.
6, No. 9, Jan 2008|
To The Editor
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My
New Year's Resolutions Friends and I recently performed our own self-measurement analysis by asking ourselves the question that I always ask my clients: "Imagine we're sitting here a year from now, sipping the finest Champagne and toasting to truly outstanding success over the past year. What achievements would you need to have accomplished to result in such exuberant celebration?" My friends listed things like: run a half-marathon, get a better job, start writing a book and, "Have a more engaged relationship with my husband." I couldn't help but admire them in their clarity. Then came the moment I was dreading when all eyes turned to me: What would I consider a wildly successful year? To be honest, I had been so busy just making it through 2007 that I hadn't given 2008 much consideration. But I came up with a few resolutions, and, now that I have given it some more thought, I'd like to share them with you. My off-the cuff answers to my friends are incorporated in the two lists below. First there is the Champagne Dreams List -- those achievements which qualify for the finest bubbly in celebration. And then there is the more sober view of what, with a lot of hard work and a little luck, I can reasonably resolve to achieve in the coming year. The 2008 Champagne Dreams List 1. The majority of my clients are marketing VPs for whom my company, KDPaine & Partners, is tying PR results to their bottom line or market share. And all of them are measuring relationships. 2. Measuring Public Relationships (my book that has just been published) is in its second printing, and my next book is at the printers. 3. KD Paine & Partners' research becomes the defined standard for social media measurement. 4. The New York Times and NPR call me regularly for quotes on marketing issues, and I have frequent conference calls with CMOs all over the world to talk about measurement. 5. I'm making three times more money, have retired my mortgage, and spend 40% of my time growing things instead of measuring them. (Well, I can dream.) The 2008 Realistic Resolutions List 1. KDPaine & Partners has developed or contributed to a widely agreed upon metric for social media measurement that includes an engagement index. 2. KDPaine & Partners has developed or contributed to a widely agreed upon metric for transparency. 3. KDPaine & Partners has exceeded its annual sales goal and we have added at least 20 jobs to the Berlin, NH economy. 4. I've started on Measuring Public Relationships, Volume 2. (and by the way, Volume 1 is up on Amazon now, or you can order it direct from measuresofsuccess.com.) 5. We've helped at least a dozen new clients correlate their media coverage with their business outcomes. 6. We've helped at least a dozen new clients measure their public relationships. 7. We are helping at least a dozen new clients measure new forms of social media, including whatever comes next after Twitter, Facebook and YouTube. 8. Concert for a Cure has raised an additional $15,000 for cancer research and support. 9. I've run two half marathons. 10. I've listened more often, talked less, written more, asked more questions, provided more answers, and let go of more stuff. Here's
wishing you all the best with your resolutions, |
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