To return to the current issue's contents page, click here.

To return to the contents page of the issue that this article appeared in, click here.

Comments Please!
Send us your thoughts on this article and we will post them in our Comments section.

Benchmarks

New Institute for Public Relations Trustees and Leadership Broaden International Focus
The Institute for Public Relations has announced new trustees for the 2007-2009 term, further broadening the international stance of the independent nonprofit organization. For more information, please visit www.instituteforpr.org .

PR Newswire and Technorati Link Up
PR Newswire, the global leader in commercial news distribution, and Technorati, the authority for citizen media, today announced that for the first time readers of press releases can track online conversations in the blogosphere directly from press releases on www.prnewswire.com.

This marks the first time Technorati has entered into a partnership with a commercial news distribution company, and will help to establish a strong link between two of the most important tools in the communications mix -- announcements via press releases and reactions from bloggers.

All individual press releases distributed through PR Newswire will now include a 'Technorati' button, linking readers to a search result page hosted by Technorati that will display a list of blogs discussing and linking to the news release, and relevant excerpts from those blogs. Once on the search result page, the reader can set up an automatic watch list on Technorati to notify them when any new blog posts are published. Read more here.

You know you need to measure your results, but chances are there’s never been enough money in your budget for evaluation. Until now.
KDPaine & Partners’ new Do-It-Yourself Dashboard system combines a Web-based application with professional consulting to enable PR professionals to customize their own PR dashboards. Look here for more information.

1. You’ll learn how to use hard numbers to prove the results of your PR efforts. (Plus, it's free.)

2. You’ll learn which are the right vendors for your measurement projects. (Yes, it's free.)

3. You’ll learn how to design your program right from the start to be easily measureable. (Plus, yes, it's free.)

Click here to
get your free
subscription now!

51c Durham Point Road, Durham, NH 03824
603-868-1550 fax: 603-868-3346 www.measuresofsuccess.com