In the final weeks of 2016, I decided to download an app that records one-second videos. When users upload videos for several days in a row, the app strings them together into a slideshow. On New Year ...

This post from Jeff Sauro at MeasuringU is part of his continuing Measurement Standard series on how to do better research. To learn more about surveys and online research, check out his previous post ...

The common barriers to PR measurement we’ve examined thus far relate directly to PR as a separate entity within an organization. By this I mean that time management, funding, and training are all issu ...