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The Measurement Standard has been published monthly since March of 2002, and all our issues are archived here. You will need a subscription to view the subscriber-only articles, except for Volume 1, Number 1, and Volume 2, Number 1 which are free of charge.

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• Volume 1, Number 1, March 21, 2002:
  How to measure your performance under pressure and just what is a measure of success, anyway?
  
  
• Volume 1, Number 2, April 22, 2002:
  How to measure success in cyberspace; "So, They’ve Given You Six Months to Turn Things Around? Here Are the Six Most Important Things to Do."
  
  Buyers’ Guides:
  • Which Media Index Is Best For You? Three Options Reviewed, and
  • Web Clipping Services Face Off: CyberAlert vs. Northern Light
    
    
• Volume 1, Number 3, May 24, 2002:
  Measuring the process of PR; using PR to drive sales; and "Zero to Hero in Two Weeks."
  
  Buyers’ Guides:
  • They Sent It Out, But Did Anybody See It: Just How Well Do These Services Track Your Success? and
  • Five Companies That Promise Instant Accountability: Do They Deliver?
    
    
• Volume 1, Number 4, July 9, 2002:
  Six steps to tie your PR results to the bottom line; the quest for corporate identity; and Dennis Kozlowski’s tarnished reputation.
  
  Buyers’ Guides:
  • How to Measure Your Sponsorship: Three Vendors Who Will Get the Job Done, and
  • Sorting Through the Web: Your Online Survey Options.
    
    
• Volume 1, Number 5, July 31, 2002:
  Justify your budget without even having one; seven measurement experts comment on how to divide up your research budget; and the ethics of PR evaluation.
  
  Buyers’ Guides:
  • Communication Audits: A communications checkup for your company is not as difficult—or expensive—as you might think, and
  • Is Your Web Measurement Hit or Miss? The PR pro’s guide to evaluating Web traffic.
    

• Volume 1, Number 6, August 28, 2002:
  Measuring Homeland Security communications; eight measurement pros discuss the ethics of measuring or not; a standard for Internet measurement at last?; George W. Bush’s reputation; and "You’ve Got 24 Hours to Figure Out What to Say to the Press."
  
  Buyers’ Guides:
  • Broadcast Monitoring Services: The camera never blinks and neither do we. Here’s the full story on the best systems to track your broadcast coverage, and
  • Don’t Miss the Omnibus: A beginner’s guide to the easy and inexpensive survey solution.
    
    
• Volume 1, Number 7, September 25, 2002:
  Six new trends in research and evaluation from around the world; tracking your deposits in the communications bank of trust; Alice Brink offers a brief word in favor of output measures; "Should Agencies Evaluate Their Own Results?" and "How Can I Use Measurement to Show a Link Between PR and Sales?"
  
  Buyers’ Guide: Looking for International Media Analysis? We review a dozen companies that want to analyze your global coverage: Applied Communications, CARMA, CMP PR Audit, Competitive Insights, Delahaye Medialink, Echo, Impacom, Mantra, Mediatrack, Metrica, Millward Brown Precis, Report International and Test Research.
  
  
• Volume 1, Number 8, October 29, 2002:
  The 2002 IPRA Conference in Cairo, "Should You Trust Your Agency with Measurement?" Jim Macnamara on the problems with AVEs, Rosie O’Donnell’s reputation, "How Do I Get My Boss/Agency to Use Measurement Properly?" and a review of the Reis’ The Fall of Advertising & the Rise of PR."
  
  Buyers’ Guide: Shopping for an Agency that Measures Up? You should be. We review and rate seven top agencies on how and what they measure: Fleishman-Hillard, GCI Group, Golin/Harris, Hill & Knowlton, Ketchum, Manning Selvage & Lee, and Text 100.
  
  
• Volume 1, Number 9, November 21, 2002:
  The Strategic Media Relations conference, Harley-Davidson Hits 100, six measurement pros reveal your most common mistakes, and It’s All About Influence.
  
  Buyers’ Guide: A Clip’s a Clip the World ‘round... A buyer’s guide to international clipping resources. Bacon’s, Burrelle’s, Durrants, Luce, CustomScoop, CyberAlert, Competitive Edge, Ausschnitt, BBC Monitoring, CyberWatcher, PRNet, TNS Media Intelligence and Xtreme Information.
  
  
• Volume 1, Number 10, December 16, 2002:
  An Exclusive Interview with Santa Claus, Lessons To Be Learned from Non-Profit PR, Are Telephone Surveys Dialing the Wrong Number? and How to Get the Raise You Deserve.
  
  Buyers’ Guide: The Best New Measurement Product of The Year! You nominated them, we judged them:
  Biz 360’s Market 360 with Industry Topics, CyberAlert AccuClip Express, Cymfony’s Brand Dashboard, Dr. Don Stacks' book Primer of Public Relations Research, LatinClips, and MASS COMaudit.
  
  
• Volume 1, Number 11, January 29, 2003:
  The Measurement Crystal Ball reveals six critical trends for 2003, Should Your PR Performance Be Measured by Sales?, How to Make the Most of Your Sponsorships, and Maximize Your ROI by Linking to the Measurement Value Chain.
  
  Buyers’ Guide: Need A Small Survey on a Small Budget?
  We review a half dozen simple, inexpensive survey tools.
  
  
• Volume 1, Number 12, February 27, 2003:
  The Felix Awards for PR in the movies, Phil Spector’s reputation, Tamara Gillis on trust in business, Josh Meyrowitz on why we can’t trust the media, Roger Roeser on a new way to measure ROI, Peter Debreceny’s measurement life and four measurement experts on trends for the coming year.
  
  Buyers’ Guide: Sorry, not this month.
  
  
• Volume 2, Number 1, March 28, 2003:
  SPECIAL ISSUE: PR and Measurement during International Conflict. Including: Army Public Affairs Gets It Right This Time, Four Tips on Doing PR and Measurement When Your News Is Just Not Getting Out, Seven Experts on Accounting for Extraordinary External Events, The Lake Charles Symphony Uses Research to Find a New Audience, and The 6th Annual Miami IIPRR Conference.
  
  Buyers’ Guide: Who You Gonna Call? Five crisis management firms you hope you’ll never need.
  
  
• Volume 2, Number 2, April 30, 2003:
  How to Evaluate Your Public Relationships, Two Free and Simple Tools to Measure Relationships, Who Needs To Measure Reputation?, Sumo Wrestlers and Pivit Sales Prove PR Effectiveness, What Really Is Reputation?, and The Augusta National Golf Course.
  
  Buyers’ Guide: Reputation Indexes Reviewed: Delahaye Medialink, Harris Interactive, Ipsos-Reid, Rating Research LLC, and Roper ASW.
  
  
• Volume 2, Number 3, May 29, 2003:
  How to Measure Your Community Relationships, Why PR Agencies Ought to Back Out of Measurement, How Measurement Can Turn Small Failures Into Big Successes, and "How Do I Measure the Value of PR?"
  
  
• Volume 2, Number 4, June 25, 2003:
  Katie Paine's All-Time Biggest Measurement Mistakes, PR ROI: Is It Just Too Complicated to Prove?, Who Says Poetry Doesn't Matter, and "What Should I Measure to Convince Management of PR's Contribution to the Bottom Line?"
  
  
• Volume 2, Number 5, July 30, 2003:
  Is Your Budget (or Boss) Too Tight for Measurement?, Katie Paine's All-Time Biggest Measurement Mistakes Part 2, GNC Supplements New Year's Coverage, The Measurement Summit, The Nike Non-Decision and the Reputation of PR, and "How Do I Define My Intranet Success?"
  
  
• Volume 2, Number 6, August 27, 2003:
  Upwards and Onwards to the Summit!, Proof that PR Drives Attitudes, What's Your Fantasy Measurement Tool?, KDP's Cardinal Rules of Measurement, and Can Kobe Bryant's Reputation Be Saved?

• Volume 2, Number 7, September 30, 2003:
  The PR Person of the Future, Where is Media Bribery Most Likely?, Jenny Schade on An Emotional Connection Is the Ultimate Competitive Edge, A review of Lou Williams' Communications Research Measurement and Evaluation, Case Study: Motorola's Analyst Program, and Can The Recording Industry Association of America's Reputation Be Saved?

• Volume 2, Number 8, October 29, 2003:
  The Future of Measurement Defined, 35 Predictions By 35 Measurement Experts, Measurement by Machines vs. Humans, The PR Department of the Future, All the Poop We Could Gather at PRSA, A Review of Marketing Sherpa's E-Mail Marketing Metrics Guide: Second Edition, 2003, and Can Rush Limbaugh's Reputation Be Saved?

• Volume 2, Number 9, November 21, 2003:
  Trust Me, I'm In PR!: The leaders of our profession should be held accountable for its image, Michelle Hinson on Breaking Down Silos Between PR and Fundraising, Jenny Schade on Finding Out What Kids Really Want, The Cable Guy Needs Help Measuring His Reception, a review of Jim Lenskold's Marketing ROI, the Path to Campaign, Customer and Corporate Profitability, and Can The University of New Hampshire's Reputation Be Saved?

• Volume 2, Number 10, December 17, 2003:
  Product of the Year Awards, How to Create an Integrated Communications Dashboard, The Top Nine Reasons Why PR People Don't Measure Their Results, a review of Grunig, Grunig and Dozier's Excellent Public Relations and Effective Organizations, and Can AARP's Reputation Be Saved?

• Volume 2, Number 11, February 1, 2004:
  How Many Eyeballs Are Behind Your Internet Numbers?, At Last: Count Outcomes On The Internet, Jenny Schade on Establishing Value: Don't Leave Home Without It, and "Where does that alleged PR multiplier come from, anyway?"

• Volume 2, Number 12, March 4, 2004:
  How To Measure Analyst Relations, Intuition vs. Research, Quit Whining About Your Budget And Get Your Priorities Straight, Miami Hosts The Sizzler Salad Bar of PR Conferences, and Can CBS Broadcasting's Reputation Be Saved?

• Volume 3, Number 1, April 6, 2004:
  We Review The World's Biggest PR Research Conference, You Are Now Free to Link PR and Sales, Blogs of the Rich and Famous, The State of PR Measurement in Anatolya, Jenny Schade on What Are Your Customers and Employees Thinking?, "Can measurement help me tie PR campaigns to spikes in sales?" and Can Professional Hockey's Reputation Be Saved?

• Volume 3, Number 2, April 29, 2004 :
  Your Top Ten Favorite Measurement Articles, Six Sigma Meets PR Measurement, The Experts on Why People Don't Measure, Wilma Mathews on Teaching Measurement, and Can Wal-Mart's Reputation Be Saved?

• Volume 3, Number 3, May 27, 2004:
  Ten Vital Questions to Answer Before Beginning Any Measurement Program, Seven Critical Steps at the Heart of Any Measurement Project, Rensselaer County's Economic Development Campaign, Truth Is Not A Popular Commodity, Jenny Schade on "What Do You Get When You Add Research To Bourbon?" a review of Keller and Berry's The Influentials, and Can The Greece Olympics' Reputation Be Saved?

• Volume 3, Number 4, June 30, 2004:
  Plan Ahead to Hit Your PR Target, Ten Guidelines for Developing Compelling Communications and Messages, AMEC Proposes ICPRE, Ask the Experts: "Pay For Performance" PR-- What's It Worth?, and Can Nike and Michael Jordan's Reputation Be Saved?

• Volume 3, Number 5, July 28, 2004:
  Case Studies Issue: N Is For Nine Real Life Measurement Mysteries, Looking for A Center of Gravity in Media Analysis, I Have Seen the Future of Measurement, Jenny Schade on Getting On with Business After the Restructuring, How Do I Measure PR ROI for Professional Services Firms?, a review of Joe Marconi's Public Relations, the Complete Guide, and Can The Carlyle Group's Reputation Be Saved?

• Volume 3, Number 6, September 9, 2004:
  A Complete Guide to Measuring Relationships with Your Membership, "That Reporter Is Out To Get Us!" Jerry Mikorenda on Q Sort, The Cost of a Good Impression, a review of Marketing Sherpas' Search Marketing Metrics Guide, and Can Jim McGreevey's Reputation Be Saved?

• Volume 3, Number 7, September 30, 2004:
  The Measurement Summit: Measurement Wonks in Paradise, Three New Studies on Measuring Measurement, Jim Macnamara on Media Analysis, Jenny Schade on Inside Secrets of a Market Researcher. 10 Upgrades To Your Measurement Program, a review of Downs and Adrian's Assessing Organizational Communications, Strategic Communications Audits, and Can US Airways' Reputation Be Saved?

• Volume 3, Number 8, November 12, 2004:
  It Was The Biggest Measurement Program Ever, How to Chose an Automated Measurement System, Ask the Experts: Human vs. Computer Content Analysis, A Great Measure of Success: Lives Saved, Andy Lark on How Measurement Changed My Life, PRSA's 2004 International Conference, and Can Bill O'Reilly's Reputation Be Saved?

• Volume 3, Number 9, December 10, 2004:
  An Automated Technique to Judge the Effectiveness of Press Releases, Why PR People Need to Keep Their Perspective, How the Biggest Cable System in Arizona Used Employee Relations Measurement to Set and Exceed Goals, Jenny Schade on How to Avoid Research Pitfalls and Live to Tell About It, Jim Macnamara on What Is the Real ROI for PR?, Alice Brink discusses four planning errors that explain why many measurement programs fail, and Can Merck's and the FDA's Reputation Be Saved?

• Volume 3, Number 10, January 14, 2005:
  Big Changes for the Measurement Industry, Ask the Experts: What Will 2005 Bring for Measurement?, Burson-Marsteller helps Comalco mine a better reputation, a review of Kristin Zhivago's Rivers of Revenue, and Can Comair's Reputation Be Saved?

• Volume 3, Number 11, February 11, 2005:
  The Best New Measurement Product of 2004, Big Changes for the Measurement Industry Part 2, Blog Heaven, Surveillance Data unveils its Media Prominence Index, a review of VandeVrede's Press Releases are Not a PR Strategy, Jenny Schade on Customer-Driven Marketing, Alice Brink on Breaking the Rule of 27, and Can The Bush Administration's Reputation Be Saved?

• Volume 3, Number 12, March 25, 2005:
  Special Research Issue: The 8th Annual International Public Relations Research Conference, Four New Ways to Measure the ROI of PR, Dermot McKeone Isolates the Video Factor, How To Measure Blogs Part One, Jim Macnamara on Ferrari Meets Confucius, and Can Martha Stewart's Reputation Be Saved?

• Volume 4, Number 1, April 20, 2005:
  Big, Big, Big Birthday Issue: The Best of The Measurement Standard, Survival of the Fittest, Dinosaurs vs. Data Wonks, Portable People Meters, Ask the Measurement Gurus, Jenny Schade on The Right Tool for the Job, a review of Roberts' Lovemarks, Alice Brink on Gold Quill Judging, the debut of gapingvoid comics and Can Tom Delay's Reputation Be Saved?

• Volume 4, Number 2, May 26, 2005:
  How To Pick a Media Measurement Company That Fits Your Budget, Three Easy Ways to Compare the Value of Media Placements, How To Measure Blogs Part 3, a review of Levick and Smith's "365 Marketing Meditations," Jim Macnamara on measuring reputation, and Can PhRMA's Reputation Be Saved?

• Volume 4, Number 3, June 21, 2005:
  How To Pick a Media Measurement Company That Fits Your Budget, Part 2; PRtrak's Secret Marketing Tool; Can You Estimate Opportunities To See For Wire Stories?; Levick Strategic Communications works with CARMA to reveal six lessons for effective media outreach; Jenny Schade on Ten Reasons You Should Hire a Professional Moderator to Conduct Focus Groups; Alice Brink on How Effective Measurement Brought Home the Gold Quill; and Can Home Depot's Reputation Be Saved?

• Volume 4, Number 4, July 21, 2005:
  The Seven Early Warning Signs of Bad Measurement, Four Easy Ways To Measure the Effectiveness of Speaker Programs, The Stages of Measurement Wisdom, a review of Francis Wheen's book "How Mumbo-Jumbo Conquered the World," Jim Macnamara on The Future of Measurement, and Can The Medical Research Industry's Reputation Be Saved?

• Volume 4, Number 5, August 29, 2005:
  The Problem of PR Indexes: Magic Number or Big Headache?; Four real-life adventures in how to integrate your PR measurement program with everything else in your communications tool kit; The Design-A-Dashboard Checklist; A review of Ralf Leinemann and Elena Baikaltseva's "Media Relations Measurement: Determining the Value of PR to Your Company's Success"; Jenny Schade's Fourteen Tips on How to Conduct Global Qualitative Research; Mavens: Teresa Streit and Jill Zieske of Hewlett Packard; Menaces: Professional Speakers Who Tell Their Audiences That PR CanÕt Be Measured; and Can Major League Baseball's Reputation Be Saved?

• Volume 4, Number 6, September 26, 2005:
  Uncle Sam's Measurement Makeover; Seven Critical Crisis Advantages of a Measurement System; Indexes Revisited: Vendors respond to last month's review of their products; Jim Macnamara: Impact and Effects Are The Holy Grail; Bruce Aube on How To Get The Most From Your Next Survey Research Project; A review of Jim Macnamara's Public Relations Handbook; The Maven: Kaplow Communications; The Menaces: People Who Release Only the Good Numbers, and Can FEMA's Reputation Be Saved?

• Volume 4, Number 7, October 28, 2005:
  Special Issue: Blogs, What to measure and how to measure it; Blogs and You; How To Measure Blogs, Part 2; The Case of the Bloodthirsty CEO; More Ways to Compare the Value of Media Placements; GAP III Finds Budgets, Staff and Influence Increasing; The Measurement Summit: Measurement Wonks, Chaos Theory and Lobster Dinner; Jenny Schade on Lessons Learned from Bill Cosby, Kenny Rogers and Rita Moreno; Alice Brink's Measurement Summit Insights; a Review of Low and Kalafut's "Invisible Advantage;" the Mavens: Kathryn Yates and Watson Wyatt; the Menace: www.consulttheguru.com; Benchmarks; and Can Dell's Customer Service Reputation be Saved?

• Volume 4, Number 8, December 7, 2005:
  It's Not Your Mother's PR Anymore: Seven important PR trends and what they mean for measurement; CyberAlert's 2005 Measurement Survey; A Student's Five Basic Measurement Questions; "What's Up With Men, Doc?": Media research examines male identity; A Measurement Menace's Rebuttal: Arlo Guthrie of consulttheguru.com replies; The Measurement Mavens: Dr. Judy VanSlyke Turk, Doug Newsom and By Yimin Wang; The Measurement Menace: Nick Wreden; Benchmarks; and Can Clear Channel Communications' Reputation Be Saved?

• Volume 4, Number 9, January 18, 2006:
  PR Agencies and Measurement: They're Starting to See the Light; Katie Paine Knows Your Future: Top Ten Measurement Trends for 2006; How to Measure PR's Relative Effectiveness Against Advertising; Developing Raytheon's PR Dashboard; a review of PR News' "Guide to Best Practices in PR Measurement;" Jenny Schade on Five Guaranteed Steps for Being Considered a Business Partner and Not "Just a Researcher;" The Maven: Charlotte Otto; The Menace: John Wagner; and Can the US Congress' Reputation Be Saved?

• Volume 4, Number 10, February 10, 2006:
  Best New Measurement Products of 2005; A Valentine's Day Question for the Experts: What's more important for a PR person: Love or Money?; Alice Brink on Measurement Lessons from the Enron Trial; Jim Macnamara on The Three Critical Steps of New Media Management; A review of Performance-Based Reporting, New Management Tools for Unpredictable Times by Hans V.A. Johnsson and Per Erik Kihlstedt; The Maven: Shel Holtz; The Menace: Mediatrack; Benchmarks; and Can Hamas' Reputation Be Saved?

• Volume 5, Number 1, March 9, 2006:
  Measuring Relationships With Voters; ROI Rules Three-Day Blog Love Fest; A measurement retrospective: More speed, more pressure, more accountability, more media and more business; A review of Freakonomics; Jenny Schade on Your Job Beyond the Charts and Graphs; The Maven: Mark Rogers; The Menace: People Who Apply Old Media Expectations to New Media Communications; and Can Google's Reputation Be Saved?

• Volume 5, Number 2, April 7, 2006:
  The Research Issue. What We Learned at the 9th Annual IPRRC Conference; TMS's Subscriber Survey Results; Tina Carroll's groundbreaking familiarity research; Jim Macnamara on flawed research; Alice Brink tells the true story of how a trade show saved six-figures in recruiting costs; The Menace: Tina Carroll; the Maven: Zogby's biased poll questions; and Can The World Series' Reputation Be Saved?

• Volume 5, Number 3, July 7, 2006:
  The Brave New World of Communications. The Death of Scream Marketing and the Rise of the Conversational Paradigm; Measuring Failure is More Important than Measuring Success; Half a Dozen Lessons Learned from Mistake of the Month; Jim Grunig on Research, ROI and the Real Value of PR; Short answers to the most frequently asked questions in PR; Jenny Schade on client interviews; The Maven: Judy Stokes; The Menace: "A buzz factor of 50 million additional impressions;" and Can Lance Armstrong's Reputation Be Saved?

• Volume 5, Number 4, August 18, 2006:
  Move Up To Competitive Benchmarking; Bad Measurement Ahead; Jim Macnamara on Measurement Traps In Our Shrinking World; Alice Brink on Who's Your Real Competition?; the Maven: Shonali Burke; The Menace: Hyundai Motors and Sponsorship Intelligence; and Can The Cruise Industry's Reputation Be Saved?

• Volume 5, Number 5, September 13, 2006:
  Back To School Issue: Top Ten Agencies' Blog Reputations Revealed;The Compleat Guide to Media Content Providers; Make Mistakes and Learn Something; A review of Mark Albion's "True to Yourself: Leading a Values-Based Business;" Jenny Schade on Back-to-School for Consultants; The Maven: Andrew Laing; The Menaces: Global Insights and Wal-Mart; and Can the Reputation of Dell, Apple, Sony, Starbucks, RadioShack and Email be Saved?

• Volume 5, Number 6, November 22, 2006:
  Katie Paine on What is New Media?; Bill Paarlberg on Measurement's Empty Head; Jim Macnamara on How PR Measurement Has Lost its Way on the Path to Professionalism; Alice Brink on Advertising vs. PR; the Maven: William Ryerson; the Menace: BurrellesLuce.

• Volume 5, Number 7, December 7, 2006:
  Katie Paine on How Not To Lie With Statistics; BMOC Stands for "Big Measurement On Campus"; The Case of the Ignorant University; Jenny Schade on Facts vs. Feelings; Glenn O'Neil on To Monitor or Evaluate or Both?

• Volume 5, Number 8, January 16, 2007:
  Katie Paine on New Tools for the New Year; 10 Measurement Visions, Predictions and Prophecies for 2007; Jim Macnamara on Transparency, Not Black Box Measurement; A review of Alan Kelly's "The Elements of Influence;" and Benchmarks.

• Volume 5, Number 9, February 8, 2007:
  Katie Paine on Measurement Standards, Why Can't We Decide?; Public Relations Agency Reputation Update; Can Consumer Reports' Reputation Be Saved?; Jim Grunig on Research: Key To A Seat at the Table; Jenny Schade on Eight Brainstorming Best Practices; The Maven: Wayne Clough; The Menace: Forrester Research; and Benchmarks.

• Volume 5, Number 10, March 22, 2007:
  New: The Measurement Standard Blog Edition!; Baseball and Measurement: Now Who's On First?; Katie Paine Reviews Three Books on Blogging; AVE Gets A Makeover; Bill Paarlberg on PR, Measurement and the Truth; A Review of Mark Weiner's "Unleashing the Power of PR;" and tidbits from The Blog Edition.

• Volume 5, Number 11, April 11, 2007:
  Katie Paine on A Large Measure of Success: KDPaine & Partners Is Five Years Old; Jenny Schade on The Three Critical Keys To Business-Relevant Research; and tidbits from The Blog Edition.

• Volume 6, Number 1, May 2007:
  Why Measure Eyeballs When You Can Measure Friends?; Your Quick and Easy Guide to Measuring Social Media; Four Quick Questions On Measuring Social Media; Can the Reputation of The Public Relations Profession Be Saved?; Jenny Schade on The Lure of Being "Just a Little Bit Bad;" The Maven: Mazen Nahawi; The Menaces: Nielsen//NetRatings and comScore; and tidbits from The Blog Edition.

• Volume 6, Number 2, June, 2007:
  How To Really Mess Up Your PR Measurement Program; Can China's Reputation Be Saved?; Jim Macnamara on Two Keys to Better Sponsorship Measurement; Using Ad Data To Estimate PR's Contribution to Sales; The Maven: Michael Hakkert; The Menace: Companies That Do Fake Social Media Measurement; and tidbits from The Blog Edition.

• Volume 6, Number 4, Aug, 2007:
  Some good things, some not-so-good things about John Cass' Strategies and Tools for Corporate Blogging; Katie Paine on optimum content scores; How To Measure Success by the Gram Rather Than by the Ton; 2.0 Good Books on Marketing 2.0; Jenny Schade's Strange But True Tales from the Consulting Front Line; and tidbits from The Blog Edition.

• Volume 6, Number 5, Sept, 2007:
  New Book on How to Measure Relationships Now in Final Proofing and Available for Download at No Charge; Measurement Summit Preview; Trust and Transparency Go Hand In Hand; Relationships Audit Reveals Precise Public Relations Weaknesses; The Maven: Brad Rawlins; The Menace: comScore; The Old Bottom Line Collides with the New Public Relations; Jenny Schade's Seven Steps to Ignite Employee Engagement; and tidbits from The Blog Edition.

• Volume 6, Number 6, Oct, 2007:
  The ASPCA Uses Web Traffic to Connect Press Coverage and Donations; No one says you have to measure every public relations medium on the planet; Can Ellen DeGeneres' Reputation Be Saved?; Three Approaches to Measuring Customer Engagement; KDPaine & Partners' DIY Dashboard Gift Helps Students Learn Measurement; Jim Macnamara on how environmental performance will be a key driver of reputation; and tidbits from The Blog Edition.

• Volume 6, Number 8, Dec, 2007:
  Who's Winning the YouTube Video Presidential Primary Race in New Hampshire? "...And What Public Relations Measurement Tool Do You Want Santa to Bring You This Christmas?" Can the Reputation of the American Two-Party System Be Saved? Book Review: Paul Gillin's The New Influencers, The Measurement Maven: Charlene Wheeless, The Measurement Menace: Rudi Guilani, How to Evaluate Events and Sponsorships, Don't Ask Me, Ask Your Customers!, Hitting on Guys in Bars and Other Tools of the Trade for Obtaining Customer Feedback.

• Volume 6, Number 9, Jan, 2008:
  13 Reasons Why You Need A Public Relations Measurement Dashboard, Measurement Industry Predictions 2008, Obama Takes Lead From Ron Paul In YouTube New Hampshire Race, Can The Reputation of the San Franciso Zoo Be Saved? Katie Delahaye Paine's New Year's Resolutions 2008, Katie Delahaye Paine's Top Ten Measurement Mini-Tools, Jenny Schade on How To Develop 20:20 Foresight.

• Volume 6, Number 10, Feb, 2008:
  Dreams As Public Relations Measurement?, Why Are Political Lawn Signs Like YouTube Downloads?, Ten No-Cost Ways to Measure Online Engagement, What Is a Social Network and Why Does It Matter?, Why Public Relations Measurement Is Like Phrenology, and Jenny Schade on The Exorbitant Cost of Not Doing Market Research.

• Volume 7, Number 1, March, 2008:
  IPPRC 2008 Wrap Up, Measurement Maven: John List, Measurement Menace: Microsoft's "Engagement Mapping," Engagement Measurement: Are We Engaged Yet?, Three New Measurement Studies Provide Crisis Control Tips.

• Volume 7, Number 2, April, 2008:
  Jim Macnamara on The Not-So-New Social/Anti-Social Media, How to Measure Relationships with Voters, Legislators and Other Political Constituencies, Can American Airlines' Reputation Be Saved?, The Media Integrity Index, A review of Wilson and Ogden's Strategic Communication Planning for Effective Public Relations and Marketing, 5th Edition, Kate Delahaye Paine's Top Ten Signs that It's the End of the World as We Know It.

• Volume 7, Number 3, May, 2008:
  The Social Media Issue: How to Measure YouTube; Measuring Naked Relationships; Establishing the ROI of Social Media; Katie Delahaye Paine's Top Ten Must-Do Items for Your Social Media Measurement To-Do List; Can Twitter's Reputation Be Saved?; Jenny Schade on The Attraction Advantage; the Measurement Maven: Kami Huyse; the Measurement Menace: Global Industry Analysts, Inc.; How Public Relations Measurement Can Win the War on Terror.