| Back
Issues, organized by subject
The Paine
Of Measurement
- Welcome
to The Measurement Standard
- Why
else are people subscribing,
but to find out about the latest tools and thinking in measurement?
- “If
your baby is thirsting for pleasure,
then give her your measure for measure.”
- In
order to be successful, you must be accountable,
and what you are accountable for will determine
the kind of organization you become.
- Thou
shalt not refrain from measurement.
- Who
Needs A Measurement Standard, Anyway?
- It’s
a Small World After All
- Agents
of Change:
Agencies should use
research to measure their clients’ success, not their own.
- Dialed
into Democracy?
- The
Measurement Christmas List
- Making
History...
Measuring trust
becomes a corporate priority.
- PR
Person: Reputate Thyself!
It’s time for PR to measure its own reputation.
- How
Does Measurement Measure Up?
- K.I.S.S.
Two simple (and free!) tools you can use to measure relationships.
- Turn
Yourself Into a Martian
- Researchers:
Research Your Market!
- How
are the Oakland A’s like PR measurement?
Hint: It’s stats that win the game.
- From
Surreal Time to Real Time
- Katie
Phones the Future: Virtual Reality is the only reality.
- It's
a Long, Clear View When You're Sitting On Top of the World
- Listen
Up!
I've come to the conclusion that we communicators are great at communicating
but we're really lousy listeners.
- Santa,
Baby, Here's My List
- Count
What Makes A Difference
- Lessons
From The Dean Campaign
- Stop
teaching people to write press releases:
Teach them out to measure instead.
- Just
What Part Of "Now" Don’t You Understand?
The problem is not a lack of PR measurement tools. It’s an excess
of excuses...
- Pay-Per-What
PR?
- "Intangible
Results?" Just Another Way of Saying Poor Planning
- Now
Sit Up Straight and Pay Attention!
If the last time you learned something new about measurement was five
years ago, you are sadly out of date.
- No
More Excuses!
- Oh
Stop Whining!
The top three excuses for not measuring, and why they are just no longer
valid.
- KDPaine's
List
Santa Baby, please bring me some Measurement Xmas toys, uh, tools.
- Top
Ten Trends for 2005
- Progress
to Warm One's Heart
- Counting
What Counts
Lessons learned from the Dean presidential campaign.
- Stop
teaching people to write press releases: Teach them how to measure instead.
- Keep
In Touch
Why VHF is like blogging.
- What
We Have Here Is A Failure To Communicate
Have we totally lost track of what communication is?
- Memo
To Congress: Stay Out of My Bedroom, Stay Out of My Business
- It
Just Doesn't Matter! Don't Bother Measuring Blogs
- Influential
Reasons To Measure Blogs I stand corrected.
- Measure
Your Connection
It's not about the mentions, it's about the connection that you are
making with your customers.
- All
I Want For Christmas Is...
- Blogs
and Measurement
- If
You Do Nothing Else, Track Those Click-Throughs
- How
Far We've Come, and How Far We Have to Go
|
|
