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Issues, organized by subject
Measurement
Mavens and Menaces
(This
listing may not be up to date. To locate the most current
topics and articles, use
our search engine, or visit
the Measurement Maven Honor Roll page.)
Maven:
Mark Klein of Loyalty Builders
Menace: Neale May and Partners
Maven:
Samsop Jo
Menace: Enterprise Marketing Services, Ltd.
Maven:
Beth Baldwin
Menace: Gail Pohl, APR
Maven:
Alice Brink and Vollmer PR
Menace: The Texas Commission on the Arts
Maven:
Jim Macnamara
Menace: Mark Scott, VP of Marketing for HomeBanc Mortgage Corporation
Maven:
Gary Getto and Angie Jeffery of Surveillance Data, Inc. and
PRTrak
Menace: The 15% who don’t measure against objectives
Maven:
South African PR Professionals
Menace: The Greater Phoenix Economic Council
Maven:
Wilma Mathews
Menace: Jan Hendrik Schon
Maven:
Singapore Government Measures Its Success
Menace: Durrants Claims AVEs Are “Standard”!?
Maven:
The Internet Advertising Bureau
Menace: Travel Wisconsin
Best and
Worst Measurement of 2002:
The Maven and Menace
Roundup
Maven:
Tamara Gillis
Menace: Creative Communications Consultants
Maven:
Roberta Carleton
Menace: Clipping Services that Offer AVEs
The
Maven: Ward White, Northwestern Mutual
The Menace: Joseph Sun, CEO of e21
The
Maven: Alfred J. Lautenslager
The Menace: Business Schools That Don’t Teach Their Students
How To Measure PR
The
Mavens: Ragan Workshop Attendees
The Menace: USA Rice makes grueling use of AVEs.
The
Maven: Debi Miller, Bank of America
The Menace: The U.S. Supreme Court
The
Maven: Wilma Mathews
The Menace: Wordsun Limited
The
Maven: Jack Felton
The Menace: Xtreme Information
The
Maven: Dennis Bender
The Menace: Durrants
The
Measurement Menace Replies: Durrants' evaluation, the facts.
The
Mavens: Dr. James Grunig, Dr. Larissa Grunig & Dr. David
Dozier
The Menace: Best Practices LLC
The
Maven: John Gilfeather
The Menace: www.chanimal.com
The
Maven: Col. Michael Daily, U.S. Marine Corps
The Menace: Tourism Vancouver
The
Maven: Ashlee Stokes, ING DIRECT
The Menace: The Bush Administration
The
Maven: Lucie-Anne Fabien, APR
The Menace: Canadian PR Consultancies
The
Maven: Jerry Mikorenda, JP Morgan Chase
The Menace: Robert Kelly
The
Maven: Steve Singer
The Menace: PR Agencies That Don't Stand Up for Good Metrics
The
Maven: Andy Lark
The Menace: People Who Worship One Number
The
Maven: Joe Marconi
The Menace: Agencies and PR people who enter award contests
without any understanding of what “results” or “ROI”
or measures of success mean
The
Maven: The Speakers at This Month's Measurement Summit
The Menace: The People in Charge of Olympic Judges
The
Maven: All the Attendees at the Measurement Summit
The Menace: Survey Respondents Who Say that Ad Value Equivalency
Was "Very Important."
The
Maven: Axiom Marketing Communications
The Menace: Enviromedia
The
Maven: Ernest F. Martin, Jr
The Menace: The Worst Kind of Award Entry
The
Maven: The Winners of the First IPR Golden Ruler Awards: Alberta
Medical Association with twisurveys, and Comalco with Burson-Marsteller
The Menace: The League of American Communications Professionals
The
Maven: Angie Jeffrey and Gary Getto
The Menace: Cognito Media
The
Maven: Sandra C. Duhé, Ph.D.
The Menace: News editors who run government-produced VNRs and other
propaganda without identifying the source
The
Maven: James Fetig
The Menace: Agency CEOs Who Say:" I Hate Measurement!"
The
Maven: Alicia Klosowski
The Menace: MediaMarket
The
Maven: The Integrators
The Menace: The Justifiers
The
Maven: The Center for Media and Democracy
The Menace: PR Firms That Neglect to Check
the Research Behind their Campaigns
The
Maven: Teresa Streit and Jill Zieske
of Hewlett Packard
The Menace: Professional Speakers Who Tell Their Audiences
That PR Can’t Be Measured
The
Maven: Kaplow Communications, Inc.
The Menace: People Who Release Only the Good Numbers
The
Maven: Kathryn Yates and Watson Wyatt
The Menace: www.consulttheguru.com
The
Maven: Dr. Judy VanSlyke Turk, Doug Newsom
and By Yimin Wang
The Menace: Nick Wreden
The
Maven: Charlotte Otto, Procter & Gamble
The Menace: John Wagner, Wagner Communications
The
Maven: Shel Holtz
The Menace: Mediatrack
The
Maven: Mark Rogers
The Menace: People Who Apply Old Media Expectations to New Media Communications
The
Maven: Dr. Tina Carroll
The Menace: Zogby's Biased Poll Questions
The
Maven: Judy Stokes
The Menace: Objective: Create Buzz
The
Maven: Shonali Burke, ABC
The Menace: World Cup Sponsor Hyundai Motors and Sponsorship Intelligence
The
Maven: Andrew Laing, CEO of Cormex
The Menace: Global Insight and Wal-Mart
The
Maven: William Ryerson
The Menace: BurrellesLuce
The
Maven: Wayne Clough
The Menace: Forrester Research
The
Maven: Mazen Nahawi
The Menace: Nielsen//NetRatings and comScore
The
Maven: Michael Hakkert
The Menace: Companies That Do Fake Social Media Measurement
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