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Issues, organized by subject
Case Studies
- “Knowing
what to do and what not to do...”
Peter Debreceny, Allstate’s VP of Corporate Relations, uses PR
measurement to gain a strategic competitive advantage.
- Bach
to Basics
The Lake Charles Symphony uses research to find a new audience.
- Heavyweight
Measurement
Pivit sales prove PR effectiveness.
- A
Study of the Web as a Political PR Tool,
by M.O. Lamme and A.P. Williams.
- Failure
Is an Option: Mistakes That Inspire
Greg Jarboe on How Measurement Can Turn Small Failures Into Big Successes.
- Measurement
Is Good For Manatees!
- Katie
Paine’s All-Time Biggest Measurement Mistakes
Learn from these embarrassing but educational measurement missteps.
Part One.
- Who
Says Poetry Doesn’t Matter?
Taking the measure of Poetry and Politics
- Katie
Paine’s All-Time Biggest Measurement Mistakes, Part 2
- GNC
Supplements New Year’s Coverage
New PR health and vitality with Resolutions for America.
- Extra!
Extra! Bribes for Coverage— the latest research.
- PRoof
that PR Drives Attitudes
PR proves crucial in parental college preferences.
- An
Emotional Connection Is the Ultimate Competitive Edge
Using research to identify emotional benefits, with three case study
examples.
- Motorola's
Analyst Program: An innovative use of media analysis.
- Establishing
Value: Don't Leave Home Without It
Including six case study examples of setting measures of success.
- How
To Measure Analyst Relations, including two short case studies.
- You
Are Now Free to Link PR and Sales
How Southwest Airlines sold $42,000 in tickets with one press release.
- Life
Looks Good From Here
The aggressive, research-based branding and marketing behind Rensselaer
County's economic development campaign.
- Q:
What Do You Get When You Add Research To Bourbon?
A: A public relations program that knocks the socks off your client,
blows away the competition and accelerates your career a thousand-fold...
- "Elementary
My Dear Watson!"
N Is For Nine Real Life Measurement Mysteries
- Looking
for A Center of Gravity in Media Analysis
Is it possible that a media analysis center of gravity exists and can
be discovered through public relations measurement techniques?
- "That
Reporter Is Out To Get Us!"
When the CEO starts banging on the table, it's nice to have just the
right data up your sleeve.
- Lives
Saved
Talk about a great measure of success!
- Winning
Big with the Wheel of Fortune
How the biggest cable system in Arizona used employee relations measurement
to set and exceed goals.
- Comalco
Digs for Gold
Burson-Marsteller helps Comalco mine a better reputation.
- Comalco
Digs for Gold
Burson-Marsteller helps Comalco mine a better reputation
- The
Tide Turns:
How to Make a Momentous Supreme Court Decision Mean Something
Research reveals six lessons for effective media outreach.
- Developing
Raytheon's Dashboard
Measuring PR's impact when 99.99% of the world can't buy your product
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