Lynn D. Appelbaum, APR, Fellow PRSA, is a professor and director of the Advertising/PR Program at City College of New York. She serves on the boards of the PRSA Foundation and PRSA New York, and served on the PRSA Board of Directors as Chapter Diversity Liaison. She is the recipient of the PRSA-NY Dorf Mentoring Award, one of the highest awards bestowed by the chapter. Franklin Walton, Ph.D., is a communications research and strategy consultant at Franklin Walton LLC. His previous positions include president/chief performance officer at RF|Binder and chief knowledge officer/executive vice president at Ruder Finn. He is a member of the Measurement Commission at the Institute for PR. Follow him at @franklinwalton.

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December, 2015 Show More post