Forrest W. Anderson is a 30-plus-year veteran consultant in developing message architecture and managing corporate relationships and reputations. He works with organizations that are going through a change in strategic direction and that are concerned about what will happen if they mismanage their relationships with their key stakeholders. Forrest is a founding member of the IPR's Measurement Commission and teaches Communications Research Methods in George Washington University’s Masters Program in Strategic Public Relations. He holds an MBA in marketing and management policy from the Kellogg School of Management at Northwestern University.

Article 6
September, 2016July, 2015December, 2014October, 2014July, 2014March, 2014 Show More post