The Measurement Standard is proud to have the following as members of its Advisory Board:

Forrest W. Anderson,
Managing Director, [context] analytics
Member, Institute for Public Relations
Commission on PR Measurement and Evaluation

Don Bates, APR, Fellow PRSA
Don Bates is Managing Director for Media Distribution Services, the country’s largest public relations and marketing production and distribution service. Don teaches two courses in Columbia University's Master's Degree Program in Strategic Communications: business writing, and the required introductory course, which covers the basics of strategically planning, managing and evaluating institutional communications.

Dennis Bender
Denny Bender is Senior Vice President of Communications for one of America's most successful nonprofits, Habitat for Humanity. His motto for job security is "Measure at least twice. You won't be cut once."

Kathleen Buczko
Kathleen Buczko, Founder and Principal of NMC Partners, has over 15 years of public relations and marketing communications experience in the computer, electronics, telecommunications, energy, utilities, healthcare, packaged goods and franchising industries.

Kathryn Collins
When not dog-sledding, Kathy Collins leads General Motors’ global communications research efforts.

Peter Debreceny
Vice President, Corporate Relations, Allstate Insurance Company

Pauline Draper
Senior Vice President with Millward Brown Precis, has been working with clients of all shapes and sizes around the globe to craft measurement solutions for many years.

Tracy Eiler
Vice President, Corporate Communications, Business Objects

Noreen Geesaman

John Gilfeather
Vice Chairman, RoperASW

James E. Grunig
James E. Grunig, a Professor in the Department of Communications, University of Maryland,
has published over 150 articles, books, chapters, papers, and reports.

Bruce Jeffries-Fox
President, Jeffries-Fox Associates
Jeffries-Fox Associates conducts media studies and a broad range of public relations research in support of marketing and corporate public relations. Prior to holding this position Mr. Jeffries-Fox served as Public Relations Research Director at AT&T for ten years.

Fraser Likely
Partner and President
Likely Communication Strategies Ltd.
Fraser Likely is a management consultant, specializing in the public relations/communication (PR/C) function.

Sandra Macleod
Chief Executive
Echo, The Communications Research Group

David Michaelson
David Michaelson is principal of David Michaelson & Company, LLC, a company specializing in communications research and evaluation.

Sunshine Overkamp
To pay for her outdoor pursuits, Sunshine Janda Overkamp, APR, Fellow PRSA, has worked as a dancer, newspaper reporter and editor, professor, university administrator and, for the last 20+ years as a non-profit executive majoring in communications of all kinds and minoring in scandal.

Don W. Stacks
Program Director, Advertising and Public Relations, University of Miami

Lou Williams
Chairman & CEO
L.C. Williams & Associates
Williams’ book, Communications Research, Measurement and Evaluation, was reviewed in The Measurement Standard in our September 2003 issue, where it was described as, "...a very good basic introduction to measurement. ...if you're new to the subject, this is the place to start. Williams offers a good overview to the subject and includes lots of references and referrals to other organizations and sources if you need them. He avoids all jargon and writes in a wonderfully clear explanatory tone."