The Measurement Standard is the newsletter of public relations measurement and research published by CARMA. The Measurement Standard promotes the idea that data-based decisions should be used to improve business communications. We promote proper measurement and evaluation in order to help PR pros do their jobs better, to help organizations communicate better, and to help the measurement industry prosper. We encourage careers in communications measurement by providing inspirational case studies and role models for young PR practitioners.
The Measurement Standard recognizes that proper measurement is more than a best practice: it is a path to greater pride, respect, and professionalism for individual practitioners and for the industry at large.
The Measurement Standard is always interested in publishing articles concerning monitoring, measurement, analysis, and evaluation of public relations and social media, including those on social and digital marketing measurement. We welcome case studies of how measurement has been used to improve programs, reviews of tools and techniques, and insights on industry opportunities and challenges. We prefer articles that have not been published elsewhere, but we make occasional exceptions. We are especially interested in articles about measurement in cultures and locations other than North America, but articles must be in English. If you’d like a monthly reminder and prompt for contributions to the coming issue, write to The Editor, Bill Paarlberg.
We are typically not interested in articles that appear to have as their primary purpose the promotion of a particular company, service, or product. We do not accept pay-per-post articles or advertising of any sort.
Send your articles to The Editor, Bill Paarlberg. We reserve the right to reject articles for any reason, and without explanation or discussion. Articles should typically be between 500 and 2000 words, and should include an author head shot and brief bio to be published with the article.
We do not pay for articles, or compensate authors in any way, except to provide exposure to thousands of public relations and social media professionals. The Measurement Standard is visited by about 5,000 readers per month.
The Measurement Standard is published monthly, on or about the 15th of the month, with an email issue summary to our subscriber list. Our subscriber list is about 11,000 names. Copy deadline for each issue is the first of the month of publication, although articles may be submitted at any time. Articles are posted as they are edited.
Our editorial calendar is flexible and often changes. If you intend to submit an article for a particular themed issue, we recommend that you contact us to confirm the issue theme and its publication date. If you’d like a monthly reminder and prompt for contributions to the coming issue, write to The Editor, Bill Paarlberg.