Advancing communications measurement and evaluation
About The Measurement Standard

The Measurement Standard is the newsletter of public relations measurement and research published by CARMA. The Measurement Standard promotes the idea that data-based decisions should be used to improve business communications. We promote the concept of communications measurement as an iterative improvement process, and encourage careers in communications evaluation and measurement. We welcome articles on public relations measurement and social media measurement, see our Guest Post Guidelines. The Editor is Bill Paarlberg.

CARMA helps clients make better business decisions. CARMA is a new generation of global media intelligence provider, offering a fresh approach and the experience of many years’ leadership in mature markets. With over 100 consultants and analysts in Europe, MENA (Middle East/North Africa), and the U.S., it offers seamless vertical integration from data collection to engagement, plus enhanced ability to deliver insight and recommendations.