 |
 |
 |
| Vol.
3, No. 7, Sept 30, 2004 |
To The Editor | Subscribe | Back
Issues |
MeasuresOfSuccess.com | Masthead |
Advisory Board | Reprint
Information | |
||
|
Can This Reputation Be Saved?
The short answer: Probably not. US Airways, fondly referred to as "US Scare" in some parts of the country, has had troubled times. A couple years ago it blamed 9/11 for its problems and declared bankruptcy, receiving a nice bailout from American taxpayers. Now it's declared bankruptcy for a second time as it tries to juggle escalating fuel costs, stiff competition and creditors who clearly want to get paid back at some point. This is a company with problems Chapter 11 can't help. While many of the legacy carriers face similar challenges, US Air has had a harder time, mostly because its business model required it to have a virtual monopoly over air traffic in and out of its key cities. We all learned in Economics 101 that monopolies can't last forever, and so it goes with US Air. Carriers like Southwest Airlines have grown and passengers in many US Air cities now have alternatives. Maybe at a second airport, but certainly at lower costs. Now, as passengers hear more and more stories of US Air's troubles, they most certainly will go looking for more reliable flights. Making
matters worse, US Air is attempting to balance its books on the backs
of the only people who might help them out of this mess: their employees.
Let's hope management understands that their recovery depends upon positive
and upbeat employees. That's because good employee morale is necessary
for good customer service, and good customer service is key to profits.
And without some profits soon, US Air will be grounded for good. -Katie
Delahaye Paine |
|
|||
|
Stock
your reference library at the Measurement
Mall, where you'll find books, Buyer’s Guides, Complete Handbooks
and a selection of white papers.
|
Three Reasons Why You Should Subscribe to The Measurement Standard: 1. You’ll learn how to use hard numbers to prove the results of your PR efforts. 2. You’ll learn which are the right vendors for your measurement projects. 3. You’ll learn how to design your program right from the start to be easily measureable. Click
here to |
|||
|
Sign up now for your free monthly One-Minute Benchmarking Bulletin and stay up to date on PR and marketing measurement around the world. Just send us an email with "subscribe" in the subject line. |
||||
|
|
|
|||
|
|
||||
|
|
||||
Struggling
to set up your measurement system?|
51 Durham Point Road, Durham, NH 03824 |
|||
