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Can
This Reputation
Be Saved?
US Airways
US
Airways, fondly referred to as "US Scare" in some parts of the
country, has had troubled times. Will
another Chapter 11 keep them off the ground?
With A Bullet:
Last Month's Top Five Most Popular Articles:
#1:
They Love You, They Love You Not: A complete guide to measuring relationships
with your membership.
#2: The
Cost of a Good Impression: Just what is the value of those tchotchkes?
#3:Q
Sort Measures the Immeasurable: Jerry Mikorenda provides some Q tips.
#4: "That
Reporter Is Out To Get Us!" When the CEO starts banging on the table,
it's nice to have just the right data up your sleeve.
#5: Back
To Measurement School: Now Sit Up Straight and Pay Attention!
Browse
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Back Issues
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key to a wealth of measurement information and experience, including 16
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The
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—MEASUREMENT
SUMMIT WRAP-UP ——————————————————
Measurement Wonks in Paradise
The Measurement Summit was
three and a half days of
24 presenters and 75 attendees
from around the world.
Who
would have thought that so much good information could be packed into
one conference? From Wednesday's Measurement 101 Workshop to Friday's
Advanced Research Methods, there was something exciting for each and every
one of the accountable communicators in attendance...
—MEASUREMENT
RESEARCH RESULTS——————————————————
 Measuring
Measurement:
Three New Studies
The First Ever Global Measurement Survey
Is There Really a Multiplier Effect
for PR?
Worldwide
Market Survey on Media Monitoring
The
results of three research studies on measurement were unveiled at the
Measurement Summit. Here is a quick summary of each...
—RESEARCH
METHODS —————————————————————
 Media
Analysis:
The Good, The Bad, The Ugly
Jim Macnamara on how to achieve reliable content analysis.
The reliability and validity of media content analysis depends on careful
attention to proper methodology. There is cause for concern in the PR
industry as inexperienced and non-research qualified personnel scramble
to meet growing demand... (Note: This excerpt from Jim Macnamara's
PhD thesis is not for the faint of heart. Not only is it detailed and
extensive, but its approach to methodology is rigorous enough to cause
you to doubt the validity of any content analysis you may be undertaking
at present.)
—JENNY
SCHADE'S MAKING IT COUNT————————————————
 Research
on the Orient Express
Inside secrets of a market researcher.
Many
people are not aware that being a good researcher also means being a good
detective. Beyond the statistics and the regression analysis and the research
reports, there's real life out there with fascinating problems and opportunities.
In fact, as we like to say at JRS Consulting, our work often involves
more twists and turns than an Agatha Christie novel...
—ADVICE
FROM THE MEASUREMENT GURU——————————————
10
Upgrades To Your Measurement Program
From
the easy to the challenging, here are ten ways to improve your PR evaluation
and do more effective PR...
—BOOK
REPORT ————————————————————————
Now
This Is a Really Useful Book
It's
a complete how-to guide to planning, implementing, and interpreting the
results of communication audits.
If
you're considering conducting a communications audit, this book is a must
read. Downs and Adrian take a very business-like approach to the task,
tying communications audits into organizational development...
—THE
MONTHLY MEASUREMENT MAVEN AND MENACE—————
The
Maven:
 All
the Attendees
at the Measurement Summit
They
came for 3 and a half days of talking about measurement: asking questions,
absorbing theory and reveling in words and concepts that would make 99%
of the eyes on the planet glaze over. Who knew that so many people could
get excited about collinearity?...
The
Menace:
Survey
Respondents Who Say
that Ad Value Equivalency Was "Very Important."
Here at The Measurement Standard
we may be a bit radical in our disapproving attitude towards AVEs, but,
really, it's time for the PR industry to move on. In presentation after
presentation last week at The Measurement Summit we heard of programs
in which the measures of successes were sales, reputation or preferences,
or a combination of the three. The stats are there for the measuring,
they're real and the data is good and based on sound science...
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The
Paine Of Measurement
 No
More Excuses!
The
presentations at our recent Measurement Summit have put to bed forever
the notion that there is no good way to measure PR.
Measurement is good stuff, it works, and it is affordable...
Measurement
Quote
of the Month
"We
sometimes get all the information, but we refuse to get the message."
-- Cullen Hightower
New! A State-of-the Art
PR Dashboard for $50 a Month
You know you need to measure your results,
but chances are there’s never been enough money in your budget for
evaluation. Until now.
KDPaine & Partners’ new Do-It-Yourself Dashboard system combines
a Web-based application with professional consulting to enable PR professionals
to customize their own PR dashboards. Look
here for more information.
The
Measurement Mall
Just
can't get enough measurement? This
is the place to shop for all the books, Buyers' Guides, Complete Handbooks
and reference material you can use right now to improve your
effectiveness.
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