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Measuring Events
and Sponsorships

The Measurement Standard brings you this series of self-guided seminars to enable you to educate yourself on special measurement topics. All the resources are available on the Web and free of charge.

Read this new paper from the IPR website: "A Guide to Measuring Event Sponsorships" by Bruce Jeffries-Fox, Commission on Public Relations Measurement & Evaluation (It's a pdf file, so you'll need Acrobat Reader).

Read these articles previously published in The Measurement Standard (and available here without a subscription):

• "Sponsorship Evaluation Services," including the Six Basic Rules of Sponsorship Measurement, and reviews of three sponsorship measuring companies (from July, 2002)
• Roger Roesser's article, "How to Make the Most of Your Sponsorships: Pick the right opportunity, leverage your exposure, and aim for 8 to 1 ROI" (from January, 2003)

A comprehensive program for small non-profits, now somewhat dated, but with a solid approach and logic: "Basic Guide to Outcomes-Based Evaluation for Nonprofit Organizations with Very Limited Resources"

Here's a brief article on old-school approaches to measuring sports sponsorships: "Sports News You Can Use: Issue 13--Measuring Sponsorship"

You know you need to measure your results, but chances are there’s never been enough money in your budget for evaluation. Until now.
KDPaine & Partners’ new Do-It-Yourself Dashboard system combines a Web-based application with professional consulting to enable PR professionals to customize their own PR dashboards. Look here for more information.

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