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Can
This Reputation
Be Saved?
 Jim
McGreevey
The soon to be ex-governor of New Jersey
could go down in history as one of the best spinning politicians of our
era. Just as a major contributor to his campaign pleaded guilty to conspiracy,
obstructing a federal investigation and promoting interstate prostitution
-- and just as a Federal investigation into his own affairs took off --
he announced that he was a Gay American, thus guaranteeing that the media
would focus on his sex life and not on any possible malfeasance in office.
With A Bullet:
Last Month's Top Five Most Popular Articles:
#1:
"Elementary
My Dear Watson!" N Is For Nine Real Life Measurement Mysteries
#2: Five
Hallmarks of the Future of Measurement: The next best things are already
here.
#3:Department
of (PR) Defense: Military measurement maven works to identify and neutralize
PR hotspots before they dominate news.
#4: Legal
ROI Case Study: How do I measure PR ROI for professional services firms?
#5: "Intangible
Results?" Just another way of saying poor planning...
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—MEASURING
RELATIONSHIPS ——————————————————
They Love You,
They Love You Not
A complete guide to measuring relationships
with your membership.
It's
9am: Do you know where your membership is? Whether
your organization includes 100 civil engineers or 10,000 surgeons, maintaining
good relationships with those members and understanding how they view
your organization is critical to your success. So
how do you know just how good your relationship is with your members?
You measure it. That's right: As warm and fuzzy as it might sound, relationships
are highly measurable...
—CASE
STUDY ———————————————————————————
 "That
Reporter Is Out To Get Us!"
When
the CEO starts banging on the table,
it's nice to have just the right data up your sleeve.
Sooner
or later, most of us will have to deal with management's paranoid perception
that some reporter or editor has it in for them. One of the benefits of
having an ongoing measurement program is that you've got the data to prove
or disprove such beliefs. Take the case of a major airline that came to
us fuming: They were convinced that one of the reporters for a local paper
was purposefully out of touch with their corporate reality...
—RESEARCH
METHODS —————————————————————
 Q
Sort Measures the Immeasurable
Jerry Mikorenda provides some Q tips.
One of the biggest challenges communications professionals face is trying
to make sense out of subjective data. We try to compartmentalize, generalize
or hypothesize what it means, very often missing the mark, or confirming
what our colleagues and senior management believes: this stuff just can’t
be measured! Well, not exactly: To give measurement of subjective material
some statistical bite, more and more public relations practitioners are
turning to a 70-year old technique, Q methodology...
—ASK
THE MEASUREMENT GURU——————————————————————
 The
Cost of a Good Impression
Just
what is the value of those tchotckes?
A
dozen years ago we tested some theories I had about the value of various
promotional items. As it turns out, there was a fair amount of interest
in the topic, and our newsletter article actually got quoted on the front
page of The Wall Street Journal...
—BOOK
REPORT ————————————————————————
 Everything
You Always Wanted to Know About Search Engine Marketing
169 charts for $149.
There's
so much good data in Marketing Sherpas's Search Marketing Metrics
Guide it's hard to say what's most interesting.
It includes a July 2004 survey of real-life search marketing experiences
from 3,007 marketers. In addition, there is data from 30 research sources
and two dozen studies conducted over the past year. But don't be put off
by the shear amount of information, the report is so useful and well organized
that I bet you'll refer to it quite often...
—THE
MONTHLY MEASUREMENT MAVEN AND MENACE—————
The
Maven:
The
Speakers at This Month's Measurement
Summit
For
the past few weeks we've been going over the bios and presentations for
the second annual Summit on the Future of Measurement and all we can say
is, there are a lot more Measurement Mavens out there than we realized...
The
Menace:
The
People in Charge of Olympic Judges
Don't
get me wrong, I'm very sympathetic to the plight of the judges who volunteer
for the job. But there have been far too many goofs in this year's Olympics
for us to not wonder why they don't have better methodology. If I got
the numbers wrong as often as they did, my clients would fire me and my
reputation would be shot...
—INDUSTRY
NEWS ——————————————————————
Moves
and Shakeouts
Monica
D'Agostino to start consulting firm, David Rockland
approved for membership to the Commission for Public Relations Measurement
and Evaluation, and Harold Burson lectures at the Institute
for Public Relations.
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The
Paine Of Measurement
 Now
Sit Up Straight and Pay Attention!
I
was shocked to find that the most common reason that people don't measure
(after budgetary excuses) is their lack of knowledge about measurement
tools.
Well then, class, it's time to hit the books. If the last time you learned
something new about measurement was five years ago, you are sadly out
of date...
 Measurement
Summit Update
Summit
to Feature Groundbreaking New Research Results and
An
Exclusive Sneak Preview of KDPaine & Partners' Do-It-Yourself Dashboard
Seats are filling up fast: we have about a dozen spots left before we
may have to turn people away...
Measurement
Quote
of the Month
"As
a general rule the most successful man in life is the man who has the
best information."
-- Benjamin Disraeli
The
Measurement Mall
Just
can't get enough measurement? This
is the place to shop for all the books, Buyers' Guides, Complete Handbooks
and reference material you can use right now to improve your
effectiveness.
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A custom template program helps PR departments
with small budgets measure success...
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