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August 28, 2002

Measurement Web Site of the Month:
Marketing and PR Sources On-line

Do you think you know a suitable candidate for Measurement Web Site of the Month? Send us your nominations.

by Katie Paine

Here is an indispensable online reference book that provides a great, great many links to resources related to PR and marketing: Marketing and PR Sources On-line.

You can't help but bookmark it. In fact, once you've seen all the links there, I dare you not to bookmark it. And everyone in your office should bookmark it because it will save hours of time in finding the answer to most any PR and marketing question. Marketing and PR Sources On-line definitely won't win any beauty contests. And it won't change the world. It might change your world, though: it’s so damned useful it could be the source of your next job.

Web Sites for Measurement Geeks
Summary Chart
Stickiness
 25 out of 25
Fun
 1 out of 5
Share-worthiness
 15 out of 20
Usefulness to Industry
 20 out of 25
Usefulness to Life/Career
 20 out of 25
Total Points
 81 out of 100

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Copyright 2002, all rights reserved.
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Web Sites for Measurement Geeks grading criteria are as follows:

Stickiness
(maximum 25 points)
Do we go back to it? It must be of sufficient ongoing interest that someone on our staff goes back to it at least twice in a month.

Fun
(maximum 5 points)
Does it makes us giggle, smile or at least think?

Share-worthiness
(maximun 20 points)
Do we want to share it with others? It must be worthy of passing on to at least five friends.

Usefulness/relevance to the industry
(max 25 points)
Does it advance the industry, or the cause of measurement or accountability?

Usefulness/relevance to our lives/careers
(maximum 25 points)
Will it help someone get a raise, a promotion or at least kudos from on high?