|
Volume One, Number 6, August 28, 2002
(Access to articles in this column requires a paid subscription.)
—FEATURE ARTICLE————————————————————————
Measuring Homeland Security Communications
How to build your dashboard step-by-step.
[read
it] [read a free preview]
—WE ASK THE EXPERTS————————————————————————
Is It Unethical Not To Measure?
Eight measurement pros respond:
Walter Barlow, Don Bates,
Fraser Likely, Tom Nicholson, Frank Ovaitt, David Rockland, Ward
White and Lou Williams
[read it]
|
—BUYER’S GUIDE—————————————————
Broadcast Monitoring Services
The camera never blinks, and neither do we. Here’s the full story on the best systems to track your broadcast coverage.
LuceOnline, NewsIQ, TVEyes,
and VMS
[read
it]
—BUYER’S GUIDE—————————————————
Don’t Miss the Omnibus
A beginner’s guide to the easy and inexpensive survey solution.
[read
it]
|
|
—DEPARTMENT OF CONTROVERSY————————————————
A Standard for Internet Measurement at Last?
comScore may be the answer.
[read
it]
—SURVIVAL SKILLS————————————————————————
You’ve Got 24 Hours
to Figure Out What to Say to the Press
How to ace that interview.
[read
it]
MEASUREMENT QUOTE OF THE MONTH—————
“The mountain remains unmoved at seeming defeat by the mist.”
—Rabindranath Tagore
 Copyright
2002 KDPaine & Partners,
all rights reserved. Read the
Masthead.
|
|
(Articles in this column
are free of charge.)
|
The Paine of Measurement
Who
Needs A Measurement Standard, Anyway?
[read
it]
|
Measurement Maven
of the Month:
Gary Getto and
Angie Jeffery of Surveillance Data, Inc. and PRTrak
[read it]
Measurement Menace of the Month:
the 15% who
don’t measure against objectives
[read it]
|
Benchmarking in their Blood:
 Ed
Gala:
Director of Public Relations, Xerox Corporation
[read it] |
|
Ask Dr. Paine
How
can measurement minimize crisis damage? [read it]
|
|
|
|
|
The
International Newsletter of PR Measurement from
