Update on the
2004 Summit on the Future
of Measurement
(Get the full schedule
and registration information here.)

Case Studies Galore

Day 2 of the 2004 Summit on the Future of Measurement is Case Study Day, during which PR professionals from America's most admired organizations will tell tales from the measurement trenches. Included are presentations from the U.S. Marine Corps, Sun Microsystems, Dana Farber Cancer Institute, Raytheon, JP Morgan Chase and many more.

Here is the Case Study Day schedule as it now stands:

- 9:00 a.m. to 9:50 a.m.
Jerry Mikorenda, JP Morgan Chase
Integrating an internal communications measurement program within the corporate Six Sigma process

- 10:00 a.m. to 10:50 a.m.
Col. Michael Daily, US Marine Corps
How the Marines designed its global measurement program

- 10:50 a.m. to 11:10 a.m.: Break

- 11:10 a.m. to 12:00 p.m.
Greg Jarboe, SEO-PR and Angela Vargo, Measurement Guru, Southwest Airlines
Turning press releases into ticket sales: Measuring results that really matter

- 12:00 p.m. to 1:00 p.m.: Lunch

- 1:00 p.m. to 1:50 p.m.
Steve Singer, Dana Farber Cancer Institute
Measuring in the non-profit world

- 1:50 p.m. to 2:40 p.m.
James Fetig, Raytheon
How Raytheon uses its PR measurement program

2:40 p.m. to 3:00 p.m.: Break

- 3:00 p.m. to 3:50 p.m.
T.B.A.

The
2004
Measurement
Summit
Sept 21-24, 2004

Four Days of All Things Measurement
This year's Measurement Summit includes four distinctive days of research and evaluation: From Measurement 101 Day, to Case Study Day, to Future Day to Hands-On Research Day, there is important new knowledge and networking for everyone. And, judging by the papers submitted so far, this year’s Summit promises to be the most content rich conference of the year.

Stock your reference library at the Measurement Mall, where you'll find books, Buyer’s Guides, Complete Handbooks and a selection of white papers.
[let’s go shopping]

1. You’ll learn how to use hard numbers to prove the results of your PR efforts.

2. You’ll learn which are the right vendors for your measurement projects.

3. You’ll learn how to design your program right from the start to be easily measureable.

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