July 30th, 2003

Conference Preview

Come Summit With Us!

The Measurement Standard announces
the first-ever Measurement Summit:
The future of accountability
for PR and Marketing.

(Go here for registration and more details.)

On October 1st and 2nd, the industry’s most respected academics and most accountable communicators will convene in Durham, New Hampshire, for the first-ever Summit on the Future of Measurement—an unprecedented meeting of academic and corporate minds with no less lofty a goal than to define the future of PR and marketing accountability.

This will not be your typical conference with canned speeches and endless powerpoints. “The idea is that it is one big discussion, led by some of the finest minds in the business,” explains Katie Delahaye Paine, publisher of The Measurement Standard, sponsor of the conference. “Groundbreaking measurement techniques are being researched in universities all over the world—but most practitioners are completely unaware of this. Conversely, most academics are in the dark as to the sort of evaluation CEOs are demanding from their senior marketers. The object of the Summit is to put the two groups together to see what we can learn from each other,” explains Paine.

The seminar will take place on October 1 and 2, 2003, at The New England Center, on the grounds of the University of New Hampshire in Durham. Speakers will include:

• Dr. James Grunig, Professor, University of Maryland
• Dr. Don Stacks, Program Director, Advertising and Public Relations, University of Miami
• Kathryn Collins, Director, Communications Research, General Motors
• Linda Rutherford, Director, Public Relations, Southwest Airlines
• Barbara Coons, Director, Research and Information Services, Hill & Knowlton
• Alice Brink, Senior Vice President, Vollmer Public Relations

Panel topics will include:

• What CEOs Really Want
• Life on the Leading Edge—Real Stories from Some of the Most Innovative Measurement Programs
• Forecasting, Modeling and Other Ways to Predict the Future
• Technological Breakthroughs on the Horizon
• A Review of the Best Research in Progress

To help defray the cost of the conference for both academics and non-profit practitioners with limited budgets, we are seeking corporate sponsors to provide scholarships. The fee to attend the conference, which includes two nights at The New England Center in Durham, is $795 if you sign up before August 15. Details of the conference can be found here.

New articles
in this issue:

Articles with red arrows require a subscription:

Is Your Budget (or Boss) Too Tight for Measurement?

Katie Paine’s All-Time Biggest Measurement Mistakes, Part 2

Case Study: GNC Supplements New Year's Coverage

The Measurement Summit

Ask The Experts:
The Nike Non-Decision

Ask Dr. Paine:
How Do I Define My Intranet Success?

Articles with black arrows do not require a subscription:

How Are the Oakland A's Like PR Measurement?

Can the Dixie Chicks' Reputation Be Saved?

www.PR-education.org: Measurement Site of the Month

The Monthly Measurement Menace and Maven

The PR Weather Report

Measurement Events

Measurement Help Wanted

1. You’ll learn how to use hard numbers to prove the results of your PR efforts.

2. You’ll learn which are the right vendors for your measurement projects.

3. You’ll learn how to design your program right from the start to be easily measureable.

Click here to
subscribe now!
(It’s 100%
money-back guaranteed!)

Stock your reference library at the Measurement Mall, where you'll find books, Buyer’s Guides, Complete Handbooks and a selection of white papers.
[let’s go shopping]

Struggling to set up your measurement system?
Katie Delahaye Paine can help you at measuresofsuccess.com

51 Durham Point Road, Durham, NH 03824
603-868-1550 fax: 603-868-3346 www.measuresofsuccess.com