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July 30th, 2003

Can this reputation be saved?


The Dixie Chicks

by Katie Delahaye Paine

The short answer:
It doesn't need saving;
the Chicks’ reputation is soaring.

Not having been able to secure an interview with Natalie Maines or any of her fellow Chicks, I can only offer an outsider's perspective on the fallout from their comments about their fellow Texan. This could go down in history as one of the more brilliant, yet inadvertent, PR moves.

In case you've been under a rock (or in Iraq) for the past six months, let me explain... At the height of the pre-Iraq war controversy, Ms. Maines had the audacity to criticize the Commander-in-Chief, saying that she was "ashamed" of our president, a remark that caused a horrified, nationwide gasp.

The ensuing flap saw the band banned from country music stations and dropped from record stores. More recently, they were a topic of Senate hearings into media ownership when another outspoken public figure from the region, John McCain, questioned whether Cumulus Radio's banning of the Chicks constituted censorship.

Rack up another hundred million or so opportunities to read about the band, and what do you get? How about records that are #1 on the charts, a sell-out crowd of cheering fans in Dallas on the Fourth of July, and worldwide renown. In fact, the Dixie Chicks' tour during the first half of 2003 was the third-highest-grossing concert series in the world. And to think that prior to all this "negative" publicity, the Dixie Chicks had but a small coterie of loyal Alternative Country Music fans. (See this article for more on the Chicks' recent success.)

Thanks to all the brouhaha, the Dixie Chicks are now a household word heard 'round the world. And can anyone remember the name of the guy who first banned their record from the radio? I doubt it. So... Whose reputation needs saving?

   

New articles
in this issue:

Articles with red arrows require a subscription:

Is Your Budget (or Boss) Too Tight for Measurement?

Katie Paine’s All-Time Biggest Measurement Mistakes, Part 2

Case Study: GNC Supplements New Year's Coverage

The Measurement Summit

Ask The Experts:
The Nike Non-Decision

Ask Dr. Paine:
How Do I Define My Intranet Success?

Articles with black arrows do not require a subscription:

How Are the Oakland A's Like PR Measurement?

Can the Dixie Chicks' Reputation Be Saved?

www.PR-education.org: Measurement Site of the Month

The Monthly Measurement Menace and Maven

The PR Weather Report

Measurement Events

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