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The
International Newsletter of PR Measurement from
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June 25th, 2003 Web Site of the Month
Talk about measurement! What a find! Believe it or not, we actually spend a fair amount of crunch time rooting around in the cyber world for pictures of measuring devices, rulers, yardsticks and the like. And good ones are nearly impossible to come by; you can only live on clipart for so long—occasionally, you need a real live photograph. We can understand why no one spends their days photographing rulers; however, we were perplexed to find that many sites selling tools of the trade (so to speak) don’t show a picture of their offerings. I mean, as Gertrude Stein might have lamented, a ruler is a ruler is a ruler, right? Wrong. Any design supply aficionado can tell you that. That is why our site of the month for July is Dick Blick’s Art Supplies. (While we generally reserve this column for a site not affiliated with any vendor, we have temporarily set aside that tenet to indulge our inner geek.) Not only do they have a whole page dedicated to Rulers and Measurement Tools, but there is an image of each product. (And, get this, many can be enlarged in all their glory.)
By the
way, they sell a huge variety of other stuff, too. So if you find yourself
in the market for a ruler, yardstick, proportional scale or other measuring
device (or even just a picture of one), then Dick Blick Art Supplies
is the site for you. |
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Contest!
Contest! Contest! Send us your Biggest Measurement Mistake—and what you learned from it. We’ve all made mistakes, so let’s hear what you learned from yours. This month’s contest winner will receive a rare and collectible Measurement Standard mug. |
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