The International Newsletter of PR Measurement from | Contents | Subscribe | MeasuresOfSuccess.com |
   

June 25th, 2003

Measurement Speeches, Conferences and Events

Ragan Communications PR Measurement Workshop
Prove PR's Impact on the Bottom Line—Regardless of Your Budget

featuring Katie Paine, President, KDPaine & Partners
San Francisco, CA: July 10-11, 2003
New York, NY: July 17-18, 2003
Chicago, IL: July 28-29, 2003
Boston, MA: August 7-8, 2003
Click here for more information or to register online.

The Institute of Public Relations presents Researching Your Audience
London, UK

July 4, 2003
Click here for more information or to register online.

The MarCom Resource Group presents Measuring the Effectiveness of Your Marketing Programs
featuring Katie Paine, President, KDPaine & Partners
Sunnyvale, CA
July 9, 2003
Click here for more information or to register online.


Pacific Conferences Pte Ltd. presents Corporate Image & Branding Strategies
Singapore, Singapore

August 5-6, 2003
For more information contact Jaslyn Tan.

Pacific Conferences Pte Ltd. presents Interactive Marketing
Singapore, Singapore

August 12-13, 2003
For more information contact Jaslyn Tan.

PRSA presents Measure What Matters: A Real World Approach to Public Relations Evaluation Teleconference
August 14, 2003
Click here for more information.

PRSA presents Public Relations: Research, Measurement and Evaluation
Philadelphia, PA
August 18-19, 2003
Click here for more information.

And last but not least, we are proud to introduce the first-ever Measurement Standard Summit on the Future of Measurement and Evaluation
Durham, NH
October 1-2, 2003
Click here for more information.

   

New articles
in this issue:

Articles with red arrows require a subscription:

Katie Paine’s All-Time Biggest Measurement Mistakes

PR ROI: Is It Just Too Complicated To Prove?

Case Study: Taking the Measure of Poetry and Politics

What Should I Measure to Convince Management of PR’s Contribution to the Bottom Line?

MediaMap, PR Leap and Bulldog a Copycat?

Articles with black arrows do not require a subscription:

The Paine of Measurement

Can The New York Times’ and Martha Stewart’s Reputations be Saved?

Dick Blick: Measurement Site of the Month

The Monthly Measurement Menace and Maven

The PR Weather Report

Measurement Events

Help Wanted

Contest! Contest! Contest!
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your Biggest Measurement Mistake—and what you learned from it. We’ve all made mistakes, so let’s hear what you learned from yours. This month’s contest winner will receive a rare and collectible Measurement Standard mug.
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Three Reasons Why You Should Subscribe to The Measurement Standard:

1. You’ll learn how to use hard numbers to prove the results of your PR efforts.

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3. You’ll learn how to design your program right from the start to be easily measureable.

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Stock your reference library at the Measurement Mall, where you'll find books, Buyer’s Guides, Complete Handbooks and a selection of white papers.
[let’s go shopping]

 

 

 

Struggling to set up your measurement system?
Katie Delahaye Paine can help you at measuresofsuccess.com

 

 
 

|Contents | To The Editor

Copyright 2003, all rights reserved.
Reprint information is here.

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