The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement




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	May 29th, 2003 PR Weather Report for June June is busting out all over “June is busting out all over, everything is in bloom...” The problem with June is that no one pays attention to news. Baseball is getting into swing, kids are getting out of school, and vacations are being planned, so unless you can get your message or product into a commencement address, chances are slim that anyone will hear it. That doesn’t mean there aren’t some interesting opportunities out there if you can fit your strategy to them. June is, after all, Dairy Month, Fireworks Safety Month, National Candy Month and National Fresh Fruit Month (ironic, huh?). Not to mention a very popular time for weddings. Get ready to mark your calendars; here are some more key dates in June: June 2: Dinosaur Day June 5: Harvard Commencement and World Environment Day June 6: Dalai Lama’s Birthday, D-Day and Shavuot June 14: Flag Day June 15: Father’s Day June 19: Juneteenth June 21: Summer Solstice June 25: National Columnists Day June 28: National Tapioca Day June 28-29: Gay Pride Weekend
New articles in this issue: Articles with red arrows require a subscription: How To Measure Your Community Relationships Why PR Agencies Should Back Out of Measurement Measurement Can Turn Small Failures Into Big Successes How Do I Measure The Value of PR? What Are The Criteria For Measuring Media Relations? PR’s Image In PRWeek, Biz360 News, the IBM PItch, Cymphony & Echo, and CyberAlert Articles with black arrows do not require a subscription: The Paine of Measurement Can William Bennett’s Reputation be Saved? Manatees & Measurement Letters to the Editor The Monthly Measurement Menace and Maven The PR Weather Report Measurement Events Help Wanted		Contest! Contest! Contest! Send us your Biggest Measurement Mistake—and what you learned from it. We’ve all made mistakes, so let’s hear what you learned from yours. This month’s contest winner will receive a rare and collectible Measurement Standard mug.
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		Struggling to set up your measurement system? Katie Delahaye Paine can help you at measuresofsuccess.com

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