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THE PAINE OF
MEASUREMENT
 “If your baby is thirsting for pleasure, then give her your measure for measure.”
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Volume One, Number 3, May 24, 2002
(Access to articles in this column requires a paid subscription.)
 FEATURE ARTICLE————————————————————————
Measuring the Process of Doing PR
How many PR managers does it take to write a press release? [read it]
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YOUR MEASUREMENT TOOLBOX—————————————————
Wire services’ tracking packages reviewed...
They Sent It Out,
But Did Anybody See It?
Just How Well Do These Services
Track Your Success?
    
Business Wire, PR Newswire, Internet Wire, US Newswire, and PrimeZone Media [read it]
PR management packages reviewed...
Five Companies That Promise
Instant Accountability: Do They Deliver?
    
PRtrak, VOCUS, MediaMap, Public Affairs Technology and TEKgroup [read it]
Tracking Responses:
The Measure of Marketing Success
Evaluating marketing impact with response tracking [read it]
by Kellé Campbell
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SURVIVAL SKILLS————————————————————————
From Zero to Hero in Two Weeks:
The 14-day research plan that can save your job
—and maybe your company, too! [read it]
SURVIVAL SKILLS, part 2—————————————————————
Using PR to Drive Sales
in the Current Economy:
Effective Measurement Determines The Value of PR [read it]
by Sabrina Horn
MEASUREMENT QUOTE OF THE MONTH—————
“The measure of a master is his success in bringing all men around to his opinion twenty years later.” —Ralph Waldo Emerson
 Copyright 2002 KDPaine & Partners,
all rights reserved. Read the Masthead.
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A Good Thing?
Measurement Maven of the Month:
Measurement Menace of the Month: