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Measurement on a
(Very) Small Budget

The Measurement Standard brings you this series of self-guided seminars to enable you to educate yourself on special measurement topics. All the resources are available on the Web and free of charge.

What to do when you want to measure your program, but you've got no budget? You be surprised at how many free or low-cost measurement tools are out there just waiting for you to put to use. You may also be surprised at how much useful data has already been collected and is just waiting for you to sift through. To get you started off on the right foot, here's a few free or low-cost educational resources:

Here is a paper on the IPR website:

• Research Doesn't Have to Put You in the Poorhouse,by Walter K. Lindenmann, Ph.D.

And here are several articles from The Measurement Standard:

• A Dozen Free Ways to Evaluate Your Nonprofit PR: Justify Your Budget Without Even Having One
• Don’t Miss the Omnibus: A beginner’s guide to the cheap and easy survey solution.
• Need A Small Survey on a Small Budget? We review a half dozen simple, inexpensive survey tools.
• PR Is All About Relationships: How to evaluate your public relationships.
• Is Your Budget (or Your Boss) Too Tight for Measurement? Five arguments to fund accountability, and—in case they don't work— five ways to do no-cost measurement.
• Quit Whining About Your Budget And Get Your Priorities Straight: How to make sure measurement stays in your budget—no matter what.
• Hello, Hello? Is This Thing On? Four easy ways to measure speaker programs.

You know you need to measure your results, but chances are there’s never been enough money in your budget for evaluation. Until now.
KDPaine & Partners’ new Do-It-Yourself Dashboard system combines a Web-based application with professional consulting to enable PR professionals to customize their own PR dashboards. Look here for more information.

1. You’ll learn how to use hard numbers to prove the results of your PR efforts.

2. You’ll learn which are the right vendors for your measurement projects.

3. You’ll learn how to design your program right from the start to be easily measureable.

Click here to
subscribe now!
(It’s 100%
money-back guaranteed!)

51 Durham Point Road, Durham, NH 03824
603-868-1550 fax: 603-868-3346 www.measuresofsuccess.com