The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement




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	March 28, 2003 PR Weather Report for April Stormy Weather and Worse to Come Bleak winter is not over yet. The media’s obsession with Iraq will continue, and if there’s room for anything other than war news it will be taken up with March Madness, baseball’s opening day, tax stories and Easter. The good news is that if you are trying to get messages out there about bunnies, baseball, basketball, or budgets you probably have a willing listener in most reporters. Key dates: Opening Day: March 20 April Fool's Day: April 1 Tax Day: April 15 Passover (Begins at Sundown): April 16 Easter: April 20 Earth Day: April 22 Eastern Orthodox Easter: April 27 Yom Ha Shoah (Holocaust Remembrance Day): April 29 Since it is going to be such a difficult month to hang your news on, here is a list of special events for every day. There has got to be something here you can use: April 1 is One Cent Day April 2 is National Peanut Butter and Jelly Day April 3 is Tweed Day and Don't Go To Work Unless It's Fun Day April 4 is Tell-A-Lie Day April 5 is Go For Broke Day April 6 is Sorry Charlie Day April 7 is No Housework Day April 8 is All Is Ours Day April 9 is Winston Churchill Day and Name Yourself Day April 10 is Golfers Day April 11 is Eight-Track Tape Day April 12 is Look Up At The Sky Day April 13 is Blame Somebody Else Day April 14 is National Pecan Day April 15 is Rubber Eraser Day April 16 is National Stress Awareness Day and National Eggs Benedict Day April 17 is National Cheeseball Day April 18 is International Jugglers Day April 19 is Garlic Day April 20 is Look Alike Day April 21 is Kindergarten Day April 22 is National Jelly Bean Day April 23 is Read Me Day and World Laboratory Animal Day April 24 is National Pigs In A Blanket Day April 25 is National Zucchini Bread Day April 26 is Richter Scale Day and National Pretzel Day April 27 is Tell A Story Day April 28 is Great Poetry Reading Day and Kiss-Your-Mate Day April 29 is National Shrimp Scampi Day April 30 is National Honesty Day
This issue is on us! In celebration of our first birthday, all articles in this issue are free of charge! Here is what is new this month: Army Intelligence: Army Public Affairs Gets It Right this Time Four Tips on Measurement When Your News Is Just Not Getting Out Five Crisis Management Firms Seven Experts on Accounting for Extraordinary External Events in Your Ongoing Measurement Programs Bach to Basics: The Symphony Searches for a New Audience Report from the Miami IIPRRC conference Moves and Shakeouts Can Charlotte Beers’ Reputation be Saved? ...And Found Lacking The Monthly Measurement Menace and Maven The PR Weather Report		50% OFF SALE THIS MONTH AT THE MEASUREMENT MALL [go to the Measurement Mall]
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