Measurement Research News

The IABC Research Foundation has just released the "Communication Research Primer: Measuring and Evaluating Organizational Communication" an all-new resource which guides communicators step-by-step through several research projects, and also explains the key elements of the research process. Read the table of contents and excerpts and order the full report.

Biz 360 has completed a second round of funding, raising $6.25 million. It also announced that Bill Elmore, a partner at lead investor, Foundation Capital, is now a member of the Biz360 board of directors. In addition to Foundation Capital, the lead investor, Adobe Ventures, Granite Ventures (formerly Hambrecht & Quist Venture Associates), and Geneva Partners also participated in this Series B round of funding. It also recently signed Harley Davidson and Syngenta. more...

Applied Communications has won the "Best Use of Research" Award at the 2002 PRWeek Awards for its MediaShare™ Performance Indicators. MPIs deliver weekly or monthly measurements of a company's media performance, market trends and brand positioning indexed over time and against competitors. Follow this link to view the Tech100 MediaShare Index based on this research: more...

Faces In The Measurement News

Institute for Public Relations news.

• To strengthen the growing international focus of its research and education programs, the IPR has announced the election of officers and trustees for 2002 that for the first time includes representation of professionals outside of the United States.
  
  
  • Newly elected Trustees are
    Thomas L. Buckmaster, vice president, corporate communications and advertising, Honeywell;
    Sandra Macleod, chief executive, Echo Research Limited, London;
    Harlan R. Teller, executive vice president, Hill and Knowlton and
    Louis C. Williams, chairman & CEO, L.C. Williams & Associates.
    
    
  • Katharine D. Paine, president & CEO, K.D. Paine & Partners, was elected to the Board of Trustees in an ex-officio position.
    
    
  • Elected to the Executive Committee of the Board of Trustees were Co-Chairs -
    Frank E. Ovaitt, Jr., managing director, Crossover International; and
    W. Ward White, vice president, communications, Northwestern Mutual;
    President & CEO - John W. Felton, visiting professor, public relations, University of Florida;
    Treasurer - Margery Kraus, president & CEO, APCO Worldwide.
    
    
• To strengthen the exploration of ways to prove the value of public relations, the IPR has announced election of new members and 2002 officers for its Commission on Public Relations Measurement and Evaluation. Newly elected members are
  Dennis H. Bender, senior vice president, communications, Habitat for Humanity International;
  Fraser Likely, president, Likely Communications, Canada;
  Tom Nicholson, director, public relations & communications, Sears, Roebuck & Co., and
  Dr. Don W. Stacks, professor, advertising & public relations, University of Miami.
  Katharine D. Paine, president & CEO, K.D. Paine & Partners, has been re-elected Chair of the Commission.

Look here for more information on the IPR.

Mark Weiner has been promoted to Chief Executive of Delahaye Medialink. more...

Beth Roed has been promoted to Vice President of Delahaye Medialink. more...

KC Brown has been promoted to Vice President of Delahaye Medialink. more...

You Didn't Hear This From Us:
(Send us your unconfirmed rumors)

Stephen Debruyn,

David Barrowcliff and

Monika d'Agostino,
all formerly of Delahaye Medialink have now joined
Millward Brown Precis.