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THE STANDARD
WEEKLY TOP TENS
The most talked about topics in the world
Hollywood:
1. Halle Berry
2. Russell Crowe
3. Ron Howard
see the rest...
Politics:
1. Ariel Sharon
2. Osama bin Laden
3. Dick Cheney
see the rest...
Countries:
1. Afghanistan
2. South Korea
3. North Korea
see the rest...
Measurement Maven of the Month:
Mark Klein
of Loyalty Builders

Measurement Menace of the Month:
(you'll have to look inside for this one.)
Measurement Events Schedule: here
March 21, 2002

LETTER FROM KATIE PAINE—————
Welcome to The Measurement Standard, and a new era in measurement. You are now reading one of the first products of KDPaine & Partners, a new venture dedicated to providing all marketers and communications professionals with the tools they need to make better business decisions. more...

ALL THAT GLITTERS IS NOT GOALS—————
—So just what is a measure of success, anyway?
—Success can be measured in many ways.

WORLDWIDE MEASUREMENT UPDATE—————
—Latin America: Could measurement save Argentina?
—The Far East: AMI measures World Cup sponsors.

FEATURE ARTICLE—————
How To Measure Your Performance Under Pressure
Or, "Just how far up the creek am I?" Whatever the crisis, ensure that it brings out the best in your company.

MEASUREMENT TOOLS—————
The Measurement Tree
The IPR offers a new measurement tool for the 21st century.

ONCE UPON A TIME IN MEASUREMENTLAND—————
Marketing Martha and Bottomline Bob,
A Love Story, or, Measure by Measure: Virtue Rewarded

MEASUREMENT QUOTE OF THE MONTH—————
"Reputation is character
minus what you've been caught doing."
—Michael Iapoce, management guru

Copyright 2002 KDPaine & Partners,
all rights reserved. Read the Masthead.

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