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Can
This Reputation Be Saved?
CBS
Broadcasting Inc.
 Journalists
seldom handle crises well. They seem to be genetically incapable of a
good sound byte when you need one and look incredibly uncomfortable in
front of the microphone. CBS is guilty of these sins and worse...
With A Bullet:
Last Month's Top Five Most Popular Articles:
#1:
Establishing Value:
Don't Leave Home Without It
#2:
How Many Eyeballs Are
Behind Your Internet Numbers?
#3:
Count What Makes A Difference
#4:
The Monthly Menace and Maven
#5:
A Year's Worth of Reputation Analysis:
How Are We Doing?
Journalists
Reveal Their Measures
Of Success
What
makes business journalists tick? A recent Roper survey found that their
most important measures of success were accuracy and increasing the knowledge
of readers. Read
the full results here.
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Happy Birthday Issue:
The Measurement Standard is Two Years Old!
—TOOLS
OF THE TRADE—————————————————————————
How
To Measure Analyst Relations
Including two short case studies.
When
your message is the right one, a good communications program acts like
a food chain: You educate key spokespeople and influencers, and your message
gets consumed and reconsumed again and again down through the food chain
to ultimately reach your publics through a variety of credible sources...
—WHY
JOHNNY DOESN'T MEASURE———————————————————
 Intuition
vs. Research
He Said, She Said:
Bill and Katie slug it out
over why people don't measure.
It's
not often that TMS staff have to break up a brawl in the office.
But that's just what happened when Bill and Katie squared off this week
on the subject of decisions by intuition vs. decisions by research. Once
the feathers stopped flying and the EMTs were sent home, we managed to
get a transcript of the yelling and screaming...
—TRICKS
OF THE TRADE————————————————————————
 Quit
Whining About Your Budget
And Get Your Priorities Straight
How
to make sure measurement
stays in your budget—no matter what.
For
nearly two decades now we've been listening to PR people whine about how
measurement got slashed from their budget: "Oh, I can't measure because
the money got cut." Puh-lease, we're sick of hearing it.
There is just no such thing as no budget: Budgeting is a matter of setting
priorities...
—PROFESSIONAL
DEVELOPMENT ————————————————————
 Miami
Hosts The Sizzler Salad Bar
of PR Conferences
A Preview of the 7th Annual
International PR Research Conference
Jump
up immediately—do not pass go, do not consult your Daytimer—and
register for the IPRRC conference...
—THE MONTHLY
MEASUREMENT MAVEN AND MENACE—————————
 The
Maven:
Ashlee
Stokes, ING DIRECT
Ashlee
was asked to put together a plan to ensure that her press coverage continued
to be favorable. But before she prepared the plan, she commissioned research:
"Whoa, before we spend money let's see what we really need..."
 The
Menace:
The Bush Administration
When one of the largest and most influential organizations in our society
makes a habit of misrepresenting, altering and ignoring valid research,
it's an affront to rational thinkers everywhere, and it's time for The
Measurement Standard to speak up.
—INDUSTRY
NEWS ————————————————————————————
Moves
and Shakeouts
Bacon's
Express Media Monitoring, PR Newswire enhances national newsline,
and corporate responsibility is measured in the U.K. and Down Under.
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Articles
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The
Paine Of Measurement:
Lessons From
The Dean Campaign
 For
those of us who were supporting Howard Dean, the day he dropped out was
a dark one indeed. But out of the gloom came an incredibly valuable lesson
for all of us in PR: The only thing that really matters is outcomes—in
Dean's case, votes...
Measurement
Quote
of the Month
"In
science it often happens that scientists say, "You know that's a
really good argument; my position is mistaken," and then they would
actually change their minds and you never hear that old view from them
again. They really do it. It doesn't happen as often as it should, because
scientists are human and change is sometimes painful. But it happens every
day. I cannot recall the last time something like that happened in politics
or religion."
—Carl
Sagan
The
Measurement Mall
Just
can't get enough measurement? This
is the place to shop for all the books, Buyers' Guides, Complete Handbooks
and reference material you can use right now to improve your
effectiveness.
Get
Your Own
Do-It-Yourself Dashboard
A custom template program helps PR departments with small budgets
measure success...
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