The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement




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	February 27, 2003 Measurement Web Site of the Month Marketing Inspiration from 2003: Top Marketers Reveal Their Learnings from: While not exactly a measurement site, or even a Web site for that matter, this free downloadable pdf of quotations from 600 marketers is a fun one to share. Skimming for quotes that catch your interest is the way to go (rather than attempting to wade through the mammoth 136 page document, which could cause marked drowsiness). Quotes are organized in categories such as "Business To Business Marketing” and “Creative,” with an alphabetical listing of contributors at the start. One of the most interesting components of a quote is who said it. If you are looking for names you’ll recognize, it could take a while. But if you are looking for humorous, personal insights into the marketing experience, no need to look far. Quotes range from the memorable: You've got to pitch like a bitch if you want to get rich. To the trite: You can lead the horse to water, but you can’t make him drink. While others simply provide way too much information: Remember to pay all your bills (including your domain name registrar!). We miscommunicated with our registrar and now one of our former client’s URLs is a Russian porno site. While it may not be considered inspirational by all, there is so much material here that everyone is bound to find a clip-worthy quote (even if it is from someone you may have passed on the street).
New articles in this issue: Articles with red arrows require a subscription: PR In the Movies: The Felix Awards What is Trust? How Do You Measure it? Why We Can't Trust the Media A New Way to Measure ROI The Experts Predict Measurement Trends Using Measurement to Gain Strategic Advantage Articles with black arrows do not require a subscription: Can Phil Spector’s Reputation be Saved? The Measurement Funnies The Monthly Measurement Menace and Maven Marketing Inspiration for 2003 The PR Weather Report Measurement News		Sign up now for your free monthly One-Minute Benchmarking Bulletin and stay up to date on PR and marketing measurement around the world. Just type your email address below and click on the Sign Up button:
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